Making Every Health Care Consultation Count: Promoting physical activity in health care settings
By Amanda Daley, Loughborough University, UK
In the United Kingdom and Ireland, the Making Every Contact Count initiative aims to use the thousands of consultations that take place every day between health professionals and patients, to promote healthy behavioural changes. Specifically, Making Every Contact Count aims to enable and encourage health professionals to capitalise on naturally occurring opportunities in routine practice to deliver brief health behaviour change interventions to patients. The success of approaches such as Making Every Contact Count are dependent on health professionals being willing to have these conversations in consultations every day. Making Every Contact Count is for everyone, and it is not restricted to specific health professionals, health services or patients. For these reasons, Making Every Contact Count may reduce health inequalities because the idea is that an inclusive approach is taken whereby all patients receive this support within consultations.