Category: Financial Incentives

Helping pregnant women quit smoking: sharing best practice from the UK

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By Felix Naughton, University of East Anglia, UK  Between 25-50% of female smokers quit smoking after they discover they are pregnant. But why do the remainder continue to smoke throughout their pregnancy?  Do they not know that smoking during pregnancy is harmful? They usually do. One of our UK studies, that included pregnant women both […]

Does money really change everything? Using financial incentives and disincentives to change health behaviours

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Dr Jean Adams, Centre for Diet & Activity Research, University of Cambridge Since October last year, by law, large retailers in England have been charging customers 5p (€0.06) for ‘single-use plastic carrier bags’ – those flimsy plastic bags you get from supermarkets to carry your groceries home. The money raised is donated by retailers to ‘good […]