How to maintain health behaviours long term?
By Dominika Kwasnicka, SWPS University, Poland and University of Melbourne, Australia
The ultimate goal of health promotion programmes is to promote long-lasting change and health care professionals can play a role and help patients to improve their health outcomes and maintaining behaviour change. We know that health behaviour change is difficult to initiate and it can be even more challenging to maintain in the long term. One big question in health psychology is why maintenance is so difficult.
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