Fear is a bad counsellor

Fear is a bad counsellor

Posted on Posted in Fear, Incentives

Dr Gjalt-Jorn Peters, Open University, Netherlands Fear appeals are a commonly used strategy to change behaviour. For instance the threatening and graphic fear-arousing communications now ever-present on tobacco packaging, and in campaigns to promote seatbelt use and discourage substance use. Despite the popularity and widespread use of these fear-arousing methods, research suggests that they may […]