The Power of Planning

Posted on Posted in If-Then Plans, Planning

Peter M. Gollwitzer, New York University

Everyone has bad habits. You snack when distressed or you drink too much alcohol when relaxing with friends. You create unnecessary stress by letting the social media distract you from completing pressing work projects, or by getting into unnecessary arguments with colleagues, friends, and family. How can you change these bad habits?


Fear is a bad counsellor

Fear is a bad counsellor

Posted on Posted in Fear, Incentives

Dr Gjalt-Jorn Peters, Open University, Netherlands

Fear appeals are a commonly used strategy to change behaviour. For instance the threatening and graphic fear-arousing communications now ever-present on tobacco packaging, and in campaigns to promote seatbelt use and discourage substance use. Despite the popularity and widespread use of these fear-arousing methods, research suggests that they may not be the best way to change behaviour, or to raise awareness or educate people.

How is this possible? Shouldn’t people be scared of things that could harm their health?  Surely no one who knows the risks would smoke, drive without a seatbelt, or use methamphetamine, right? Not quite…


E-health: hypes and hopes

Posted on Posted in E-health, Interventions

Rik Crutzen, Maastricht University, The Netherlands

Nowadays, people use the Internet all the time and for a wide range of activities: from buying groceries to showing a funny cat-picture to a friend on the other side of the world. It is all possible. Also, the Internet is used more and more within the domain of health – often referred to as e-health. (more…)

Does money really change everything? Using financial incentives and disincentives to change health behaviours

Posted on Leave a commentPosted in Financial Incentives, Incentives

Dr Jean Adams, Centre for Diet & Activity Research, University of Cambridge

Since October last year, by law, large retailers in England have been charging customers 5p (€0.06) for ‘single-use plastic carrier bags’ – those flimsy plastic bags you get from supermarkets to carry your groceries home. The money raised is donated by retailers to ‘good causes’. In the first six months of the scheme, plastic bag use by major supermarkets decreased by more than 90% (that’s 7bn fewer bags!) and more than £29m (€32m) was donated to good causes. It’s hard not to conclude that a small financial disincentive can have a big impact on our behaviour.


Lépjünk be a szokásokba: a szokás-alakulás tudományának alkalmazása a valóságban

Posted on Leave a commentPosted in Automaticity, Habit

By Benjamin Gardner, King’s College London

Mi az a „szokás”?

Miért eszünk pattogatott kukoricát, mialatt mozizunk? Legtöbb esetben az a válasz, hogy pattogatott kukoricát enni egy szokás filmnézés közben. A pszichológusok meghatározása szerint a “szokásos viselkedés” egy automatikusan megtörténő cselekvés, egy adott helyzet (mozi) és az arra adott válasz (pattogatott kukorica evése) között megjelenő, tanult asszociáció következményeként.