{"id":222,"date":"2016-12-19T11:33:37","date_gmt":"2016-12-19T11:33:37","guid":{"rendered":"http:\/\/practicalhealthpsychology.com\/?p=222"},"modified":"2025-11-04T14:50:11","modified_gmt":"2025-11-04T14:50:11","slug":"does-money-really-change-everything-using-financial-incentives-and-disincentives-to-change-health-behaviours","status":"publish","type":"post","link":"https:\/\/practicalhealthpsychology.com\/uk\/2016\/12\/does-money-really-change-everything-using-financial-incentives-and-disincentives-to-change-health-behaviours\/","title":{"rendered":"\u0427\u0438 \u043c\u043e\u0436\u0443\u0442\u044c \u0433\u0440\u043e\u0448\u0456 \u0434\u0456\u0439\u0441\u043d\u043e \u0437\u043c\u0456\u043d\u0438\u0442\u0438 \u0432\u0441\u0435? \u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0438\u0445 \u0441\u0442\u0438\u043c\u0443\u043b\u0456\u0432 \u0442\u0430 \u0441\u0442\u0440\u0438\u043c\u0443\u044e\u0447\u0438\u0445 \u0447\u0438\u043d\u043d\u0438\u043a\u0456\u0432 \u0449\u043e\u0431 \u0437\u043c\u0456\u043d\u0438\u0442\u0438 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0443 \u0441\u0442\u043e\u0441\u043e\u0432\u043d\u043e \u0437\u0434\u043e\u0440\u043e\u0432\u2019\u044f"},"content":{"rendered":"<p><strong><em>\u0416\u0430\u043d \u0410\u0434\u0430\u043c\u0441, \u0426\u0435\u043d\u0442\u0440 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u044c \u0434\u0456\u0454\u0442\u0438 \u0442\u0430 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456 (<\/em><a href=\"http:\/\/www.cedar.iph.cam.ac.uk\/\"><em>Centre<\/em><em> for<\/em><em> Diet<\/em><em> &amp; Activity<\/em><em> Research<\/em><\/a><em>), \u041a\u0435\u043c\u0431\u0440\u0438\u0434\u0436\u0441\u044c\u043a\u0438\u0439 \u0423\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442<\/em><\/strong><\/p>\n<p>\u0417 \u0436\u043e\u0432\u0442\u043d\u044f \u043c\u0438\u043d\u0443\u043b\u043e\u0433\u043e \u0440\u043e\u043a\u0443 \u0432\u0435\u043b\u0438\u043a\u0456 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0438 \u0432 \u0410\u043d\u0433\u043b\u0456\u0457 \u0441\u0442\u0430\u043b\u0438 \u0431\u0440\u0430\u0442\u0438 \u0437 \u043f\u043e\u043a\u0443\u043f\u0446\u0456\u0432 \u043f\u043e 5 \u043f\u0435\u043d\u0441\u0456\u0432 (\u20ac0.06) \u0437\u0430 \u043e\u0434\u043d\u043e\u0440\u0430\u0437\u043e\u0432\u0456 \u043f\u043b\u0430\u0441\u0442\u0438\u043a\u043e\u0432\u0456 \u043f\u0430\u043a\u0435\u0442\u0438 \u0434\u043b\u044f \u043f\u043e\u043a\u0443\u043f\u043e\u043a (\u2018<a href=\"https:\/\/www.gov.uk\/government\/publications\/single-use-plastic-carrier-bags-why-were-introducing-the-charge\/carrier-bags-why-theres-a-5p-charge\">single-use plastic carrier bags\u2019<\/a>) \u2013 \u0437\u0430 \u0442\u0456 \u0442\u043e\u043d\u043a\u0456 \u043f\u043b\u0430\u0441\u0442\u0438\u043a\u043e\u0432\u0456 \u043c\u0456\u0448\u043a\u0438, \u044f\u043a\u0456 \u0432\u0438 \u0431\u0435\u0440\u0435\u0442\u0435 \u0437 \u0441\u0443\u043f\u0435\u0440\u043c\u0430\u0440\u043a\u0435\u0442\u0443 \u0449\u043e\u0431 \u0434\u043e\u043d\u0435\u0441\u0442\u0438 \u0432\u0430\u0448\u0456 \u0431\u0430\u043a\u0430\u043b\u0456\u0439\u043d\u0456 \u0442\u043e\u0432\u0430\u0440\u0438 \u0434\u043e\u0434\u043e\u043c\u0443. \u041e\u0442\u0440\u0438\u043c\u0430\u043d\u0456 \u0433\u0440\u043e\u0448\u0456 \u0440\u0456\u0442\u0435\u0439\u043b\u0435\u0440\u0438 \u0441\u043f\u0440\u044f\u043c\u043e\u0432\u0443\u0432\u0430\u043b\u0438 \u043d\u0430 \u00ab\u0434\u043e\u0431\u0440\u0456 \u0441\u043f\u0440\u0430\u0432\u0438\u00bb. \u0417\u0430 \u043f\u0435\u0440\u0448\u0456 \u0448\u0456\u0441\u0442\u044c \u043c\u0456\u0441\u044f\u0446\u0456\u0432 \u0440\u043e\u0431\u043e\u0442\u0438 \u0434\u0430\u043d\u043e\u0457 \u0441\u0445\u0435\u043c\u0438 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u043f\u043b\u0430\u0441\u0442\u0438\u043a\u043e\u0432\u0438\u0445 \u043f\u0430\u043a\u0435\u0442\u0456\u0432 \u0443 \u0432\u0435\u043b\u0438\u043a\u0438\u0445 \u0441\u0443\u043f\u0435\u0440\u043c\u0430\u0440\u043a\u0435\u0442\u0430\u0445 \u0437\u043d\u0438\u0437\u0438\u043b\u043e\u0441\u044f \u0431\u0456\u043b\u044c\u0448\u0435 \u043d\u0456\u0436 \u043d\u0430 90% (<a href=\"https:\/\/www.gov.uk\/government\/publications\/carrier-bag-charge-summary-of-data-in-england-for-2015-to-2016\/single-use-plastic-carrier-bags-charge-data-in-england-for-2015-to-2016\">more than 90%<\/a>) (\u0449\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0454 \u043d\u0430 7 \u043c\u043b\u0440\u0434. \u043c\u0435\u043d\u0448\u0435 \u043f\u0430\u043a\u0435\u0442\u0456\u0432!), \u0442\u0430 \u0431\u0456\u043b\u044c\u0448\u0435, \u043d\u0456\u0436 \u00a329 \u043c\u043b\u043d. (\u20ac32 \u043c\u043b\u043d.) \u0431\u0443\u043b\u0438 \u043f\u0435\u0440\u0435\u0434\u0430\u043d\u0456 \u043d\u0430 \u0434\u043e\u0431\u0440\u0456 \u0441\u043f\u0440\u0430\u0432\u0438. \u0421\u043a\u043b\u0430\u0434\u043d\u043e \u043d\u0435 \u0434\u0456\u0439\u0442\u0438 \u0432\u0438\u0441\u043d\u043e\u0432\u043a\u0443, \u0449\u043e \u043c\u0430\u043b\u0435\u043d\u044c\u043a\u0456 \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0456 \u0441\u0442\u0440\u0438\u043c\u0443\u044e\u0447\u0456 \u0447\u0438\u043d\u043d\u0438\u043a\u0438 \u043c\u043e\u0436\u0443\u0442\u044c \u043c\u0430\u0442\u0438 \u0432\u0435\u043b\u0438\u043a\u0438\u0439 \u0432\u043f\u043b\u0438\u0432 \u043d\u0430 \u043d\u0430\u0448\u0443 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0443.<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u0427\u0438 \u043f\u0440\u0430\u0446\u044e\u044e\u0442\u044c \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0456 \u0441\u0442\u0438\u043c\u0443\u043b\u0438 \u0434\u043b\u044f \u0437\u043c\u0456\u043d\u0438 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0438 \u0441\u0442\u043e\u0441\u043e\u0432\u043d\u043e \u0437\u0434\u043e\u0440\u043e\u0432\u2019\u044f?<\/strong><\/p>\n<p>\u0410 \u044f\u043a\u0449\u043e \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0456 \u0441\u0442\u0438\u043c\u0443\u043b\u0438 \u0442\u0430 \u0441\u0442\u0440\u0438\u043c\u0443\u044e\u0447\u0456 \u0447\u0438\u043d\u043d\u0438\u043a\u0438 \u0434\u043b\u044f \u0442\u043e\u0433\u043e, \u0449\u043e\u0431 \u0437\u043c\u0456\u043d\u0438\u0442\u0438 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0443 \u043b\u044e\u0434\u0435\u0439 \u0441\u0442\u043e\u0441\u043e\u0432\u043d\u043e \u0457\u0445 \u0437\u0434\u043e\u0440\u043e\u0432\u2019\u044f? \u0426\u044f \u0456\u0434\u0435\u044f \u0441\u0442\u0430\u0454 \u0432\u0441\u0435 \u0431\u0456\u043b\u044c\u0448 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u044e. \u0414\u0435\u044f\u043a\u0456 \u043a\u0440\u0430\u0457\u043d\u0438 \u0432 \u0426\u0435\u043d\u0442\u0440\u0430\u043b\u044c\u043d\u0456\u0439 \u0442\u0430 \u041f\u0456\u0432\u0434\u0435\u043d\u043d\u0456\u0439 \u0410\u043c\u0435\u0440\u0438\u0446\u0456 \u0430\u043f\u0440\u043e\u0431\u0443\u0432\u0430\u043b\u0438 \u0432\u0435\u043b\u0438\u043a\u0456 \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0456 \u0441\u0442\u0438\u043c\u0443\u043b\u044e\u044e\u0447\u0456 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438 (<a href=\"https:\/\/en.wikipedia.org\/wiki\/Oportunidades\">large financial incentive programmes<\/a>), \u0449\u043e\u0431 \u0437\u0430\u043e\u0445\u043e\u0447\u0443\u0432\u0430\u0442\u0438 \u043c\u0430\u0442\u0435\u0440\u0456\u0432 \u0432\u0456\u0434\u0432\u0456\u0434\u0443\u0432\u0430\u0442\u0438 \u0437\u0430\u0445\u043e\u0434\u0438 \u0437 \u043f\u0440\u0435\u043d\u0430\u0442\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0434\u043e\u0433\u043b\u044f\u0434\u0443, \u0437\u0440\u043e\u0431\u0438\u0442\u0438 \u0434\u0456\u0442\u044f\u043c \u0449\u0435\u043f\u043b\u0435\u043d\u043d\u044f \u0442\u0430 \u0432\u0456\u0434\u043f\u0440\u0430\u0432\u0438\u0442\u0438 \u0457\u0445 \u0434\u043e \u0448\u043a\u0456\u043b. \u0429\u043e\u0440\u0430\u0437\u0443, \u043a\u043e\u043b\u0438 \u043c\u0430\u0442\u0435\u0440\u0456 \u0437\u0434\u0456\u0439\u0441\u043d\u044e\u0432\u0430\u043b\u0438 \u043f\u0435\u0440\u0435\u0434\u0431\u0430\u0447\u0435\u043d\u0443 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043e\u044e \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0443, \u0432\u043e\u043d\u0438 \u043e\u0442\u0440\u0438\u043c\u0443\u0432\u0430\u043b\u0438 \u0433\u0440\u043e\u0448\u043e\u0432\u0456 \u043a\u043e\u043c\u043f\u0435\u043d\u0441\u0430\u0446\u0456\u0457 \u0431\u0435\u0437\u043f\u043e\u0441\u0435\u0440\u0435\u0434\u043d\u044c\u043e \u0432\u0456\u0434 \u0434\u0435\u0440\u0436\u0430\u0432\u0438. \u0406\u0441\u043d\u0443\u044e\u0442\u044c \u043e\u0431\u043d\u0430\u0434\u0456\u0439\u043b\u0438\u0432\u0456 \u0434\u0430\u043d\u0456 (<a href=\"http:\/\/apps.who.int\/rhl\/effective_practice_and_organizing_care\/CD008137_huntingtond_com\/en\/\">encouraging evidence<\/a>), \u0449\u043e \u0446\u0456 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438 \u043c\u043e\u0436\u0443\u0442\u044c \u043c\u0430\u0442\u0438 \u043f\u043e\u0437\u0438\u0442\u0438\u0432\u043d\u0438\u0439 \u0432\u043f\u043b\u0438\u0432 \u043d\u0430 \u0434\u0438\u0442\u044f\u0447\u0435 \u0437\u0434\u043e\u0440\u043e\u0432\u2019\u044f \u0443 \u043d\u0438\u0437\u044c\u043a\u043e \u0442\u0430 \u0441\u0435\u0440\u0435\u0434\u043d\u044c\u043e \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u043e \u0440\u043e\u0437\u0432\u0438\u043d\u0443\u0442\u0438\u0445 \u043a\u0440\u0430\u0457\u043d\u0430\u0445.<\/p>\n<p>\u0412\u0438\u0441\u043e\u043a\u043e \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u043e \u0440\u043e\u0437\u0432\u0438\u043d\u0443\u0442\u0456 \u043a\u0440\u0430\u0457\u043d\u0438 \u043f\u043e\u0432\u0456\u043b\u044c\u043d\u0456\u0448\u0435 \u0441\u043f\u0440\u0438\u0439\u043d\u044f\u043b\u0438 \u0456\u0434\u0435\u044e \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u043e\u0457 \u0441\u0442\u0438\u043c\u0443\u043b\u044f\u0446\u0456\u0457 \u0434\u043b\u044f \u0437\u043c\u0456\u043d\u0438 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0438, \u044f\u043a\u0430 \u0441\u0442\u043e\u0441\u0443\u0454\u0442\u044c\u0441\u044f \u0437\u0434\u043e\u0440\u043e\u0432\u2019\u044f. \u041f\u0440\u043e\u0442\u0435 \u0442\u0430\u043a\u0430 \u0434\u043e\u043a\u0430\u0437\u043e\u0432\u0430 \u0431\u0430\u0437\u0430 \u0437\u0440\u043e\u0441\u0442\u0430\u0454, \u0456 \u0443 \u0434\u0432\u043e\u0445 \u0441\u0438\u0441\u0442\u0435\u043c\u0430\u0442\u0438\u0437\u043e\u0432\u0430\u043d\u0438\u0445 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u043e\u0433\u043b\u044f\u0434\u0430\u0445 \u043b\u0456\u0442\u0435\u0440\u0430\u0442\u0443\u0440\u0438 \u0437\u0430\u0440\u0430\u0437 \u043f\u043e\u043a\u0430\u0437\u0430\u043d\u043e, \u0449\u043e \u0446\u0456 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438 \u043c\u043e\u0436\u0443\u0442\u044c \u0431\u0443\u0442\u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0438\u043c\u0438, \u0442\u0430 \u0457\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438 \u043c\u043e\u0436\u0443\u0442\u044c \u0442\u0440\u0438\u0432\u0430\u0442\u0438 \u043f\u0440\u043e\u0442\u044f\u0433\u043e\u043c \u043f\u0435\u0432\u043d\u043e\u0433\u043e \u0447\u0430\u0441\u0443 \u043f\u0456\u0441\u043b\u044f \u0442\u043e\u0433\u043e, \u044f\u043a \u0441\u0442\u0438\u043c\u0443\u043b\u044f\u0446\u0456\u044e \u0431\u0443\u043b\u043e \u043f\u0440\u0438\u043f\u0438\u043d\u0435\u043d\u043e. \u0406\u0441\u043d\u0443\u0454 \u043d\u0435\u0431\u0430\u0433\u0430\u0442\u043e \u0434\u0430\u043d\u0438\u0445 \u0441\u0442\u043e\u0441\u043e\u0432\u043d\u043e \u0442\u043e\u0433\u043e, \u0449\u043e \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0456 \u0441\u0442\u0438\u043c\u0443\u043b\u0438 \u043f\u0456\u0434\u0440\u0438\u0432\u0430\u044e\u0442\u044c \u00ab\u0432\u043d\u0443\u0442\u0440\u0456\u0448\u043d\u044e \u043c\u043e\u0442\u0438\u0432\u0430\u0446\u0456\u044e\u00bb \u0437\u0434\u0456\u0439\u0441\u043d\u044e\u0432\u0430\u0442\u0438 \u0437\u0434\u043e\u0440\u043e\u0432\u0443 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0443, \u0456 \u0442\u0430\u043a\u0456 \u0441\u0442\u0438\u043c\u0443\u043b\u0438, \u0441\u0445\u043e\u0436\u0435, \u0434\u0430\u044e\u0442\u044c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438 \u043d\u0430\u0432\u0456\u0442\u044c \u0434\u043b\u044f \u0442\u0430\u043a \u0437\u0432\u0430\u043d\u043e\u0457 \u00ab\u0441\u043a\u043b\u0430\u0434\u043d\u043e\u0457\u00bb \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0438, \u0437\u043e\u043a\u0440\u0435\u043c\u0430, \u043f\u0440\u0438\u043f\u0438\u043d\u0435\u043d\u043d\u044f \u043a\u0443\u0440\u0456\u043d\u043d\u044f (<a href=\"http:\/\/www.bmj.com\/content\/350\/bmj.h134\">smoking cessation<\/a>), \u044f\u043a\u0443 \u0432\u0430\u0436\u043a\u043e \u0437\u043c\u0456\u043d\u0438\u0442\u0438.<\/p>\n<p><strong>\u0427\u043e\u043c\u0443 \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0456 \u0441\u0442\u0438\u043c\u0443\u043b\u0438 \u0434\u043b\u044f \u0437\u043c\u0456\u043d\u0438 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0438, \u044f\u043a\u0430 \u0441\u0442\u043e\u0441\u0443\u0454\u0442\u044c\u0441\u044f \u0437\u0434\u043e\u0440\u043e\u0432\u2019\u044f, \u043d\u0435 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u044e\u0442\u044c\u0441\u044f \u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u0446\u0456 \u0431\u0456\u043b\u044c\u0448 \u0430\u043a\u0442\u0438\u0432\u043d\u043e?<\/strong><\/p>\n<p>\u0412 \u0442\u043e\u0439 \u0447\u0430\u0441, \u044f\u043a \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0435 \u0441\u0442\u0438\u043c\u0443\u043b\u044e\u0432\u0430\u043d\u043d\u044f \u0437\u0434\u043e\u0440\u043e\u0432\u043e\u0457 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0438 \u043c\u043e\u0436\u0435 \u00ab\u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438\u00bb \u0432 \u0442\u0435\u043e\u0440\u0456\u0457, \u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u0446\u0456 \u0432\u043e\u043d\u043e \u043c\u043e\u0436\u0435 \u0432\u0438\u044f\u0432\u0438\u0442\u0438\u0441\u044f \u0434\u043e\u0441\u0438\u0442\u044c \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430\u0442\u0438\u0447\u043d\u0438\u043c. \u0429\u043e\u0431 \u0440\u0435\u0430\u043b\u0456\u0437\u0443\u0432\u0430\u0442\u0438 \u043f\u043e\u0432\u043d\u0438\u0439 \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0430\u043b \u0431\u0443\u0434\u044c-\u044f\u043a\u043e\u0433\u043e \u0432\u043f\u043b\u0438\u0432\u0443, \u043a\u043e\u0436\u043d\u0438\u0439 \u0443\u0447\u0430\u0441\u043d\u0438\u043a \u043c\u0430\u0454 \u0440\u043e\u0437\u0434\u0456\u043b\u044f\u0442\u0438 \u0431\u0430\u0437\u043e\u0432\u0443 \u0456\u0434\u0435\u044e \u2013 \u0432\u0456\u0434 \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u0446\u0456\u0432 \u0441\u0444\u0435\u0440\u0438 \u043e\u0445\u043e\u0440\u043e\u043d\u0438 \u0437\u0434\u043e\u0440\u043e\u0432\u2019\u044f, \u044f\u043a\u0456 \u0440\u043e\u0437\u0440\u043e\u0431\u043b\u044f\u044e\u0442\u044c \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0456\u0457 \u0442\u0430\u043a\u0438\u0445 \u043f\u043e\u0441\u043b\u0443\u0433, \u0434\u043e \u043f\u0440\u0430\u0446\u0456\u0432\u043d\u0438\u043a\u0456\u0432 \u043f\u0435\u0440\u0448\u043e\u0457 \u043b\u0456\u043d\u0456\u0457, \u044f\u043a\u0456 \u0440\u0435\u0430\u043b\u0456\u0437\u043e\u0432\u0443\u044e\u0442\u044c \u0434\u0430\u043d\u0456 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438, \u0430 \u0442\u0430\u043a\u043e\u0436 \u0434\u043e \u0446\u0456\u043b\u044c\u043e\u0432\u043e\u0457 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457, \u043d\u0430 \u044f\u043a\u0443 \u0446\u0456 \u0432\u043f\u043b\u0438\u0432\u0438 \u0440\u043e\u0437\u0440\u0430\u0445\u043e\u0432\u0430\u043d\u0456.<\/p>\n<p>\u041a\u043e\u043b\u0438 \u043c\u0438 \u043e\u0431\u0433\u043e\u0432\u043e\u0440\u044e\u0432\u0430\u043b\u0438 \u043f\u0440\u043e\u043f\u043e\u0437\u0438\u0446\u0456\u0457 \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0438\u0445 \u0437\u0430\u043e\u0445\u043e\u0447\u0435\u043d\u044c \u0434\u043b\u044f \u0432\u0456\u0434\u043c\u043e\u0432\u0438 \u0432\u0456\u0434 \u043a\u0443\u0440\u0456\u043d\u043d\u044f, \u0437\u0434\u0456\u0439\u0441\u043d\u0435\u043d\u043d\u044f \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e\u0457 \u0444\u0456\u0437\u0438\u0447\u043d\u043e\u0457 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456 \u0430\u0431\u043e \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043d\u044f \u0449\u0435\u043f\u043b\u0435\u043d\u043d\u044f \u0442\u0430 \u0447\u0435\u0440\u0433\u043e\u0432\u043e\u0433\u043e \u0441\u043a\u0440\u0438\u043d\u0456\u043d\u0433\u0443 \u0433\u0440\u0443\u0434\u0435\u0439, \u043c\u0438 \u0431\u0443\u043b\u0438 \u0433\u043e\u0442\u043e\u0432\u0456 \u0437\u0443\u0441\u0442\u0440\u0456\u0442\u0438 \u043d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u0456 \u0440\u0435\u0430\u043a\u0446\u0456\u0457. \u0412 \u0446\u0456\u043b\u043e\u043c\u0443 \u043f\u0430\u043d\u0443\u0454 \u0437\u0430\u0433\u0430\u043b\u044c\u043d\u0435 \u043f\u0440\u0438\u0439\u043d\u044f\u0442\u0442\u044f \u0456\u0434\u0435\u0457, \u0449\u043e \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0456 \u0441\u0442\u0438\u043c\u0443\u043b\u0438 \u043c\u043e\u0433\u043b\u0438 \u0431\u0438 \u0437\u0430\u043e\u0445\u043e\u0442\u0438\u0442\u0438 \u0447\u0430\u0441\u0442\u0438\u043d\u0443 \u043b\u044e\u0434\u0435\u0439 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0438\u0442\u0438 \u0434\u043e \u0437\u0434\u043e\u0440\u043e\u0432\u043e\u0433\u043e \u0441\u043f\u043e\u0441\u043e\u0431\u0443 \u0436\u0438\u0442\u0442\u044f. \u0410\u043b\u0435 \u0432\u043e\u043d\u043e, \u0441\u0445\u043e\u0436\u0435, \u043f\u0440\u0438\u0434\u0443\u0448\u0443\u0454\u0442\u044c\u0441\u044f \u0441\u0438\u043b\u044c\u043d\u0438\u043c \u0432\u0456\u0434\u0447\u0443\u0442\u0442\u044f\u043c \u0442\u043e\u0433\u043e, \u0449\u043e \u0437\u0434\u0456\u0439\u0441\u043d\u0435\u043d\u043d\u044f \u0442\u0430\u043a\u043e\u0457 \u0441\u0442\u0438\u043c\u0443\u043b\u044f\u0446\u0456\u0457 \u0454 \u043d\u0435\u0441\u043f\u0440\u0430\u0432\u0435\u0434\u043b\u0438\u0432\u0438\u043c \u043f\u043e \u0432\u0456\u0434\u043d\u043e\u0448\u0435\u043d\u043d\u044e \u0434\u043e \u0442\u0438\u0445 \u043b\u044e\u0434\u0435\u0439, \u044f\u043a\u0456 \u00ab\u0440\u043e\u0431\u043b\u044f\u0442\u044c \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u0456 \u0440\u0435\u0447\u0456\u00bb \u0431\u0435\u0437 \u0441\u0442\u0438\u043c\u0443\u043b\u044e\u0432\u0430\u043d\u043d\u044f. \u0422\u0430\u043a\u043e\u0436 \u0456\u0441\u043d\u0443\u0454 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430, \u0449\u043e \u043b\u044e\u0434\u0438 \u0431\u0443\u0434\u0443\u0442\u044c \u0448\u0430\u0445\u0440\u0430\u044e\u0432\u0430\u0442\u0438 \u0442\u0430 \u00ab\u0433\u0440\u0430\u0442\u0438\u00bb \u0437 \u0441\u0438\u0441\u0442\u0435\u043c\u043e\u044e \u0447\u0435\u0440\u0435\u0437 \u0431\u0440\u0435\u0445\u043d\u044e \u043f\u0440\u043e \u0432\u043b\u0430\u0441\u043d\u0443 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0443, \u0449\u043e\u0431 \u043e\u0442\u0440\u0438\u043c\u0430\u0442\u0438 \u0432\u0438\u043d\u0430\u0433\u043e\u0440\u043e\u0434\u0443, \u043d\u0430 \u044f\u043a\u0443 \u0432\u043e\u043d\u0438 \u043d\u0435 \u043c\u0430\u044e\u0442\u044c \u043f\u0440\u0430\u0432\u0430. \u0421\u044c\u043e\u0433\u043e\u0434\u043d\u0456\u0448\u043d\u0456\u0439 \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0438\u0439 \u043a\u043b\u0456\u043c\u0430\u0442 \u0437\u0434\u0430\u0454\u0442\u044c\u0441\u044f \u0432\u0436\u0435 \u043f\u0435\u0440\u0435\u0439\u0448\u043e\u0432 \u043c\u0435\u0436\u0443 \u0432\u0456\u0434\u0447\u0443\u0442\u0442\u044f, \u0449\u043e \u0432\u0456\u0434\u0434\u0430\u043d\u043d\u044f \u0433\u0440\u043e\u0448\u0435\u0439 \u043d\u0435 \u043c\u043e\u0436\u0435 \u0431\u0443\u0442\u0438 \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0439\u043d\u043e \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u043e \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0438\u043c, \u0430\u0431\u043e \u043d\u0430\u0432\u0456\u0442\u044c \u043f\u0440\u0438\u0439\u043d\u044f\u0442\u043d\u0438\u043c, \u0442\u0430 \u0449\u043e \u0431\u0443\u0434\u044c-\u044f\u043a\u0438\u0439 \u0441\u0442\u0438\u043c\u0443\u043b \u043c\u0430\u0454 \u0431\u0443\u0442\u0438 \u043c\u0430\u043b\u0435\u043d\u044c\u043a\u0438\u043c \u0443 \u043e\u0431\u0441\u044f\u0437\u0456. \u0410\u043b\u0435 \u0456\u0441\u043d\u0443\u0454 \u043f\u0435\u0432\u043d\u0430 \u0441\u0442\u0443\u0440\u0431\u043e\u0432\u0430\u043d\u0456\u0441\u0442\u044c, \u0449\u043e \u043e\u0442\u0440\u0438\u043c\u0443\u0432\u0430\u0447\u0456 \u043c\u043e\u0436\u0443\u0442\u044c \u0432\u0438\u0442\u0440\u0430\u0442\u0438\u0442\u0438 \u0457\u0445\u043d\u044e \u043d\u0430\u0433\u043e\u0440\u043e\u0434\u0443 \u0442\u0430 \u043d\u0435\u0437\u0434\u043e\u0440\u043e\u0432\u0456 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438. \u0423\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u0446\u0456 \u0441\u0444\u0435\u0440\u0438 \u043e\u0445\u043e\u0440\u043e\u043d\u0438 \u0437\u0434\u043e\u0440\u043e\u0432\u2019\u044f \u0442\u0430\u043a\u043e\u0436 \u0442\u0443\u0440\u0431\u0443\u044e\u0442\u044c\u0441\u044f, \u0449\u043e \u0441\u0442\u0438\u043c\u0443\u043b\u0438 \u043d\u0435 \u0437\u043c\u043e\u0436\u0443\u0442\u044c \u043f\u043e\u0431\u043e\u0440\u043e\u0442\u0438 \u0448\u0438\u0440\u043e\u043a\u0456 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0456 \u0434\u0435\u0442\u0435\u0440\u043c\u0456\u043d\u0430\u043d\u0442\u0438 (<a href=\"http:\/\/www.who.int\/social_determinants\/sdh_definition\/en\/\">wider social determinants<\/a>) \u043d\u0435\u0437\u0434\u043e\u0440\u043e\u0432\u043e\u0457 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0438 \u0456 \u0442\u0430\u043a\u0456 \u0432\u043f\u043b\u0438\u0432\u0438 \u0431\u0443\u0434\u0435 \u0441\u043a\u043b\u0430\u0434\u043d\u043e \u0437\u0430\u0445\u0438\u0449\u0430\u0442\u0438 \u043f\u0435\u0440\u0435\u0434 \u043f\u043e\u043b\u0456\u0442\u0438\u043a\u0430\u043c\u0438 \u0442\u0430 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043d\u0438\u043a\u0430\u043c\u0438 \u043c\u0435\u0434\u0456\u0430.<\/p>\n<p>\u0412 \u0443\u0441\u0456\u0445 \u043d\u0430\u0448\u0438\u0445 \u044f\u043a\u0456\u0441\u043d\u0438\u0445 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f\u0445 \u043d\u0430\u0448\u0456 \u0443\u0447\u0430\u0441\u043d\u0438\u043a\u0438 \u043f\u0440\u0430\u0433\u043d\u0443\u043b\u0438 \u0437\u0430\u043f\u0440\u043e\u043f\u043e\u043d\u0443\u0432\u0430\u0442\u0438 \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u0456 \u043f\u0456\u0434\u0445\u043e\u0434\u0438 \u0434\u043b\u044f \u043f\u043e\u043a\u0440\u0430\u0449\u0435\u043d\u043d\u044f \u0437\u0434\u043e\u0440\u043e\u0432\u043e\u0457 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0438 \u2013 \u0437\u043e\u043a\u0440\u0435\u043c\u0430 \u0437\u0430 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u043e\u044e \u043e\u0441\u0432\u0456\u0442\u0438 \u0442\u0430 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0457. \u041c\u0438 \u043d\u0456\u043a\u043e\u043b\u0438 \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u044c\u043d\u043e \u043d\u0435 \u0448\u0443\u043a\u0430\u043b\u0438 \u0432\u0438\u0445\u043e\u0434\u0443 \u043d\u0430 \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0456 \u0441\u0442\u0438\u043c\u0443\u043b\u0438. \u041d\u0430\u0432\u043f\u0430\u043a\u0438, \u0441\u0445\u043e\u0436\u0435, \u0449\u043e \u043f\u0440\u043e\u043f\u043e\u043d\u0443\u0432\u0430\u043d\u043d\u044f \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u043e\u0457 \u043c\u043e\u0442\u0438\u0432\u0430\u0446\u0456\u0457 \u043d\u0435 \u0454 \u00ab\u043e\u0447\u0435\u0432\u0438\u0434\u043d\u0438\u043c\u00bb \u0440\u0456\u0448\u0435\u043d\u043d\u044f\u043c \u0434\u043b\u044f \u0431\u0456\u043b\u044c\u0448\u043e\u0441\u0442\u0456 \u043b\u044e\u0434\u0435\u0439, \u0442\u0430 \u0432\u043e\u043d\u0438 \u0432\u0456\u0434\u0447\u0443\u0432\u0430\u044e\u0442\u044c, \u0449\u043e \u0456\u043d\u0448\u0456 \u0441\u043f\u043e\u0441\u043e\u0431\u0438 \u043c\u0430\u044e\u0442\u044c \u0431\u0443\u0442\u0438 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u0456 \u0432 \u043f\u0435\u0440\u0448\u0443 \u0447\u0435\u0440\u0433\u0443.<\/p>\n<p>\u0426\u0456\u043a\u0430\u0432\u043e, \u043f\u0440\u043e\u0442\u0435, \u0449\u043e \u043c\u0438 \u043e\u0442\u0440\u0438\u043c\u0430\u043b\u0438 \u0437\u043e\u0432\u0441\u0456\u043c \u0456\u043d\u0448\u0456 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438, \u043a\u043e\u043b\u0438 \u043c\u0438 \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u043b\u0438 \u043e\u043f\u0438\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0447\u0435\u0440\u0435\u0437 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442. \u0414\u0432\u0456\u0447\u0456 \u043c\u0438 \u0432\u0438\u044f\u0432\u043b\u044f\u043b\u0438, \u0449\u043e \u043b\u044e\u0434\u0438 \u0432\u0432\u0430\u0436\u0430\u044e\u0442\u044c \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438 \u0437\u0456 \u0437\u043c\u0456\u043d\u0438 \u0441\u043f\u043e\u0441\u043e\u0431\u0443 \u0436\u0438\u0442\u0442\u044f \u0432 \u0431\u0456\u043a \u0437\u0434\u043e\u0440\u043e\u0432\u043e\u0433\u043e, \u044f\u043a\u0456 \u0432\u043a\u043b\u044e\u0447\u0430\u044e\u0442\u044c \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0456 \u0441\u0442\u0438\u043c\u0443\u043b\u0438, \u0431\u0456\u043b\u044c\u0448 \u043f\u0440\u0438\u0432\u0430\u0431\u043b\u0438\u0432\u0438\u043c\u0438, \u043d\u0456\u0436 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438 \u0431\u0435\u0437 \u0442\u0430\u043a\u0438\u0445 \u0441\u0442\u0438\u043c\u0443\u043b\u0456\u0432. \u041c\u043e\u0436\u043b\u0438\u0432\u043e, \u043a\u043e\u043b\u0438 \u0440\u0435\u0441\u043f\u043e\u043d\u0434\u0435\u043d\u0442\u0438 \u0437\u0430\u0445\u0438\u0449\u0435\u043d\u0456 \u0430\u043d\u043e\u043d\u0456\u043c\u043d\u0456\u0441\u0442\u044e \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0443, \u0432\u043e\u043d\u0438 \u0437 \u0431\u0456\u043b\u044c\u0448\u043e\u044e \u0433\u043e\u0442\u043e\u0432\u043d\u0456\u0441\u0442\u044e \u0432\u0438\u0440\u0430\u0436\u0430\u044e\u0442\u044c \u0432\u043b\u0430\u0441\u043d\u0456 \u043a\u043e\u0440\u0438\u0441\u043d\u0456 \u0441\u0445\u0438\u043b\u044c\u043d\u043e\u0441\u0442\u0456! \u0411\u0435\u0437\u0443\u043c\u043e\u0432\u043d\u043e, \u043c\u0438 \u043c\u0430\u0454\u043c\u043e \u043e\u0447\u0456\u043a\u0443\u0432\u0430\u0442\u0438 \u0434\u0435\u044f\u043a\u0456 \u00ab\u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u043e \u0431\u0430\u0436\u0430\u043d\u0456\u00bb \u0432\u0438\u043a\u0440\u0438\u0432\u043b\u0435\u043d\u043d\u044f, \u044f\u043a\u0456 \u0432\u043f\u043b\u0438\u0432\u0430\u044e\u0442\u044c \u043d\u0430 \u0442\u0435, \u0449\u043e \u043b\u044e\u0434\u0438 \u0432\u0432\u0430\u0436\u0430\u044e\u0442\u044c \u043f\u0440\u0438\u043f\u0443\u0441\u0442\u0438\u043c\u0438\u043c \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u0438 \u043f\u0440\u043e \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0456 \u0441\u0442\u0438\u043c\u0443\u043b\u0438 \u043f\u0456\u0434 \u0447\u0430\u0441 \u0444\u043e\u043a\u0443\u0441-\u0433\u0440\u0443\u043f \u0430\u0431\u043e \u0456\u043d\u0442\u0435\u0440\u0432\u2019\u044e.<\/p>\n<p>\u041a\u0443\u043b\u044c\u0442\u0443\u0440\u0430 \u0442\u0430 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442 \u0442\u0430\u043a\u043e\u0436 \u043c\u0430\u044e\u0442\u044c \u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f \u0442\u0430 \u0456\u0441\u043d\u0443\u044e\u0442\u044c \u043f\u0435\u0432\u043d\u0456 \u0434\u0430\u043d\u0456, \u0449\u043e \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0435 \u0441\u0442\u0438\u043c\u0443\u043b\u044e\u0432\u0430\u043d\u043d\u044f \u0437\u0434\u043e\u0440\u043e\u0432\u043e\u0457 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0438 \u0454 \u0431\u0456\u043b\u044c\u0448 \u043f\u0440\u0438\u0439\u043d\u044f\u0442\u043d\u0438\u043c \u0443 \u0421\u0428\u0410, \u043d\u0456\u0436 \u0443 \u0412\u0435\u043b\u0438\u043a\u0456\u0439 \u0411\u0440\u0438\u0442\u0430\u043d\u0456\u0457 \u2013 \u043c\u043e\u0436\u043b\u0438\u0432\u043e \u0442\u043e\u043c\u0443, \u0449\u043e \u0432 \u0421\u0428\u0410 \u0446\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0431\u0456\u043b\u044c\u0448 \u043d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e \u043f\u043e\u0432\u2019\u044f\u0437\u0443\u0432\u0430\u0442\u0438 \u043e\u0445\u043e\u0440\u043e\u043d\u0443 \u0437\u0434\u043e\u0440\u043e\u0432\u2019\u044f \u0437 \u0433\u0440\u043e\u0448\u0438\u043c\u0430, \u043d\u0456\u0436 \u0432 \u041e\u0431\u2019\u0454\u0434\u043d\u0430\u043d\u043e\u043c\u0443 \u041a\u043e\u0440\u043e\u043b\u0456\u0432\u0441\u0442\u0432\u0456 (\u044f\u043a\u0435 \u043c\u0430\u0454 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u0456\u0437\u043e\u0432\u0430\u043d\u0443 \u0441\u0438\u0441\u0442\u0435\u043c\u0443 \u043e\u0445\u043e\u0440\u043e\u043d\u0438 \u0437\u0434\u043e\u0440\u043e\u0432\u2019\u044f).<\/p>\n<p><strong>\u041f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0456 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0456\u0457<\/strong><\/p>\n<p>\u0424\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0456 \u0441\u0442\u0438\u043c\u0443\u043b\u0438, \u0431\u0435\u0437\u0443\u043c\u043e\u0432\u043d\u043e, \u043c\u043e\u0436\u0443\u0442\u044c \u0431\u0443\u0442\u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0438\u043c \u0441\u043f\u043e\u0441\u043e\u0431\u043e\u043c \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u0442\u0438 \u043b\u044e\u0434\u044f\u043c \u0437\u043c\u0456\u043d\u0438\u0442\u0438 \u0432\u043b\u0430\u0441\u043d\u0443 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0443 \u0441\u0442\u043e\u0441\u043e\u0432\u043d\u043e \u0437\u0434\u043e\u0440\u043e\u0432\u2019\u044f. \u0410\u043b\u0435 \u0432\u043e\u043d\u0438 \u043d\u0435 \u0454 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0430\u043b\u044c\u043d\u043e \u043f\u0440\u0438\u0439\u043d\u044f\u0442\u043d\u0438\u043c\u0438. \u0411\u0443\u0434\u044c-\u044f\u043a\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430 \u0441\u0442\u0438\u043c\u0443\u043b\u044e\u0432\u0430\u043d\u043d\u044f \u043f\u043e\u0432\u0438\u043d\u043d\u0430 \u0437\u0434\u0456\u0439\u0441\u043d\u044e\u0432\u0430\u0442\u0438\u0441\u044f \u0437 \u043d\u0430\u043b\u0435\u0436\u043d\u043e\u044e \u0443\u0432\u0430\u0433\u043e\u044e \u0434\u043e \u043f\u0440\u043e\u0431\u043b\u0435\u043c, \u0449\u043e \u043c\u043e\u0436\u0443\u0442\u044c \u0432\u0438\u043d\u0438\u043a\u043d\u0443\u0442\u0438 \u0432 \u043c\u0435\u0436\u0430\u0445 \u0446\u0438\u0445 \u043f\u0440\u043e\u0433\u0440\u0430\u043c, \u0437 \u043b\u044e\u0434\u044c\u043c\u0438, \u044f\u043a\u0438\u0445 \u0432\u043e\u043d\u0430 \u0441\u0442\u043e\u0441\u0443\u0454\u0442\u044c\u0441\u044f. \u0426\u0435 \u043c\u043e\u0436\u0435 \u0432\u043a\u043b\u044e\u0447\u0430\u0442\u0438:<\/p>\n<ul>\n<li>\u041f\u0440\u043e\u043f\u043e\u043d\u0443\u0432\u0430\u043d\u043d\u044f \u043c\u0435\u043d\u0448\u0438\u0445 \u0437\u0430 \u043e\u0431\u0441\u044f\u0433\u043e\u043c \u0441\u0442\u0438\u043c\u0443\u043b\u0456\u0432, \u0449\u043e\u0431 \u0437\u043d\u0438\u0437\u0438\u0442\u0438 \u0437\u0430\u0433\u0440\u043e\u0437\u0443 \u0442\u043e\u0433\u043e, \u0449\u043e \u0433\u0440\u043e\u0448\u0456 \u0431\u0443\u0434\u0443\u0442\u044c \u00ab\u0432\u0438\u0442\u0440\u0430\u0447\u0430\u0442\u0438\u0441\u044f \u0434\u0430\u0440\u0435\u043c\u043d\u043e\u00bb;<\/li>\n<li>\u041f\u0440\u043e\u043f\u043e\u043d\u0443\u0432\u0430\u043d\u043d\u044f \u0441\u043a\u043e\u0440\u0456\u0448\u0435 \u0432\u0430\u0443\u0447\u0435\u0440\u0456\u0432 \u0434\u043b\u044f \u043f\u043e\u043a\u0443\u043f\u043e\u043a, \u043d\u0456\u0436 \u0433\u043e\u0442\u0456\u0432\u043a\u0438, \u0437 \u043c\u0435\u0442\u043e\u044e \u0437\u043c\u0435\u043d\u0448\u0435\u043d\u043d\u044f \u0456\u043c\u043e\u0432\u0456\u0440\u043d\u043e\u0441\u0442\u0456 \u0442\u043e\u0433\u043e, \u0449\u043e \u0432\u0438\u043d\u0430\u0433\u043e\u0440\u043e\u0434\u0430 \u0431\u0443\u0434\u0435 \u0432\u0438\u0442\u0440\u0430\u0447\u0430\u0442\u0438\u0441\u044f \u043d\u0430 \u043d\u0435\u0437\u0434\u043e\u0440\u043e\u0432\u0456 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438;<\/li>\n<li>\u0417\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0435\u043d\u043d\u044f \u0433\u0430\u0440\u043d\u043e\u0433\u043e \u043c\u043e\u043d\u0456\u0442\u043e\u0440\u0438\u043d\u0433\u0443 \u043f\u0440\u043e\u0433\u0440\u0430\u043c, \u0449\u043e\u0431 \u043b\u044e\u0434\u0438 \u043d\u0435 \u043c\u043e\u0433\u043b\u0438 \u00ab\u043e\u0431\u0456\u0433\u0440\u0430\u0442\u0438\u00bb \u0441\u0438\u0441\u0442\u0435\u043c\u0443;<\/li>\n<li>\u0412\u0432\u0435\u0434\u0435\u043d\u043d\u044f \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u043e\u0457 \u0441\u0442\u0438\u043c\u0443\u043b\u044f\u0446\u0456\u0457 \u0443 \u0431\u0456\u043b\u044c\u0448 \u0448\u0438\u0440\u043e\u043a\u0456 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438, \u044f\u043a\u0456 \u0432\u043a\u043b\u044e\u0447\u0430\u044e\u0442\u044c \u043e\u0441\u0432\u0456\u0442\u0443 \u0442\u0430 \u0456\u043d\u0444\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u044f \u0441\u0442\u043e\u0441\u043e\u0432\u043d\u043e \u0437\u0434\u043e\u0440\u043e\u0432\u043e\u0457 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0438.<\/li>\n<\/ul>\n<p>\u0422\u0430\u043a\u043e\u0436 \u043c\u043e\u0436\u0435 \u0431\u0443\u0442\u0438 \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u043c \u0440\u043e\u0437\u043f\u043e\u0447\u0430\u0442\u0438 \u0432\u0456\u0434\u043a\u0440\u0438\u0442\u0456 \u0442\u0430 \u0447\u0435\u0441\u043d\u0456 \u0434\u0456\u0430\u043b\u043e\u0433\u0438 \u0443 \u0441\u043f\u0456\u043b\u044c\u043d\u043e\u0442\u0430\u0445 \u0449\u043e\u0434\u043e \u0442\u043e\u0433\u043e, \u043a\u043e\u043b\u0438, \u0434\u0435 \u0442\u0430 \u044f\u043a \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0456 \u0441\u0442\u0438\u043c\u0443\u043b\u044e\u044e\u0447\u0456 \u0432\u043f\u043b\u0438\u0432\u0438 \u0431\u0443\u0434\u0443\u0442\u044c \u043d\u0430\u0439\u0431\u0456\u043b\u044c\u0448 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u043d\u0438\u043c\u0438.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Translation: Olena Lutsenko<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dr Jean Adams,\u00a0Centre for Diet &amp; Activity Research, University of Cambridge Since October last year, by law, large retailers in England have been charging customers 5p (\u20ac0.06) for \u2018single-use plastic carrier bags\u2019 \u2013 those flimsy plastic bags you get from [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[8,7],"tags":[],"class_list":["post-222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-incentives","category-incentives"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"uk","enabled_languages":["en","id","my","bg","zh","hr","cz","da","de","es","fr","gr","he","it","ja","kr","lv","lt","hu","nl","no","pl","pt","ro","ru","sk","sr","fi","sv","tr","uk"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"id":{"title":true,"content":true,"excerpt":false},"my":{"title":false,"content":false,"excerpt":false},"bg":{"title":true,"content":true,"excerpt":false},"zh":{"title":true,"content":true,"excerpt":false},"hr":{"title":false,"content":false,"excerpt":false},"cz":{"title":true,"content":true,"excerpt":false},"da":{"title":true,"content":true,"excerpt":false},"de":{"title":true,"content":true,"excerpt":false},"es":{"title":false,"content":false,"excerpt":false},"fr":{"title":true,"content":true,"excerpt":false},"gr":{"title":true,"content":true,"excerpt":false},"he":{"title":true,"content":true,"excerpt":false},"it":{"title":true,"content":true,"excerpt":false},"ja":{"title":false,"content":false,"excerpt":false},"kr":{"title":false,"content":false,"excerpt":false},"lv":{"title":true,"content":true,"excerpt":false},"lt":{"title":true,"content":true,"excerpt":false},"hu":{"title":false,"content":false,"excerpt":false},"nl":{"title":true,"content":true,"excerpt":false},"no":{"title":false,"content":false,"excerpt":false},"pl":{"title":true,"content":true,"excerpt":false},"pt":{"title":true,"content":true,"excerpt":false},"ro":{"title":true,"content":true,"excerpt":false},"ru":{"title":true,"content":true,"excerpt":false},"sk":{"title":true,"content":true,"excerpt":false},"sr":{"title":false,"content":false,"excerpt":false},"fi":{"title":true,"content":true,"excerpt":false},"sv":{"title":false,"content":false,"excerpt":false},"tr":{"title":false,"content":false,"excerpt":false},"uk":{"title":true,"content":true,"excerpt":false}}},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"{:en}Dr Jean Adams, Centre for Diet &amp; Activity Research, University of Cambridge Since October last year, by law, large retailers in England have been charging customers 5p (\u20ac0.06) for \u2018single-use plastic carrier bags\u2019 \u2013 those flimsy plastic bags you get from supermarkets to carry your groceries home. The money raised is donated by retailers to \u2018good\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Jean Adams\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/practicalhealthpsychology.com\/uk\/2016\/12\/does-money-really-change-everything-using-financial-incentives-and-disincentives-to-change-health-behaviours\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"uk_UA\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Practical Health Psychology - \u0417\u0430\u0441\u0442\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u044c \u0443 \u043f\u0440\u0430\u043a\u0442\u0438\u0446\u0456, \u043a\u0440\u043e\u043a \u0437\u0430 \u043a\u0440\u043e\u043a\u043e\u043c\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"\u0427\u0438 \u043c\u043e\u0436\u0443\u0442\u044c \u0433\u0440\u043e\u0448\u0456 \u0434\u0456\u0439\u0441\u043d\u043e \u0437\u043c\u0456\u043d\u0438\u0442\u0438 \u0432\u0441\u0435? \u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0438\u0445 \u0441\u0442\u0438\u043c\u0443\u043b\u0456\u0432 \u0442\u0430 \u0441\u0442\u0440\u0438\u043c\u0443\u044e\u0447\u0438\u0445 \u0447\u0438\u043d\u043d\u0438\u043a\u0456\u0432 \u0449\u043e\u0431 \u0437\u043c\u0456\u043d\u0438\u0442\u0438 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0443 \u0441\u0442\u043e\u0441\u043e\u0432\u043d\u043e \u0437\u0434\u043e\u0440\u043e\u0432\u2019\u044f - Practical Health Psychology\" \/>\n\t\t<meta property=\"og:description\" content=\"{:en}Dr Jean Adams, Centre for Diet &amp; Activity Research, University of Cambridge Since October last year, by law, large retailers in England have been charging customers 5p (\u20ac0.06) for \u2018single-use plastic carrier bags\u2019 \u2013 those flimsy plastic bags you get from supermarkets to carry your groceries home. The money raised is donated by retailers to \u2018good\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/practicalhealthpsychology.com\/uk\/2016\/12\/does-money-really-change-everything-using-financial-incentives-and-disincentives-to-change-health-behaviours\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2016-12-19T11:33:37+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2025-11-04T14:50:11+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"\u0427\u0438 \u043c\u043e\u0436\u0443\u0442\u044c \u0433\u0440\u043e\u0448\u0456 \u0434\u0456\u0439\u0441\u043d\u043e \u0437\u043c\u0456\u043d\u0438\u0442\u0438 \u0432\u0441\u0435? \u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0438\u0445 \u0441\u0442\u0438\u043c\u0443\u043b\u0456\u0432 \u0442\u0430 \u0441\u0442\u0440\u0438\u043c\u0443\u044e\u0447\u0438\u0445 \u0447\u0438\u043d\u043d\u0438\u043a\u0456\u0432 \u0449\u043e\u0431 \u0437\u043c\u0456\u043d\u0438\u0442\u0438 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0443 \u0441\u0442\u043e\u0441\u043e\u0432\u043d\u043e \u0437\u0434\u043e\u0440\u043e\u0432\u2019\u044f - Practical Health Psychology\" \/>\n\t\t<meta name=\"twitter:description\" content=\"{:en}Dr Jean Adams, Centre for Diet &amp; Activity Research, University of Cambridge Since October last year, by law, large retailers in England have been charging customers 5p (\u20ac0.06) for \u2018single-use plastic carrier bags\u2019 \u2013 those flimsy plastic bags you get from supermarkets to carry your groceries home. The money raised is donated by retailers to \u2018good\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/practicalhealthpsychology.com\\\/uk\\\/2016\\\/12\\\/does-money-really-change-everything-using-financial-incentives-and-disincentives-to-change-health-behaviours\\\/#blogposting\",\"name\":\"\\u0427\\u0438 \\u043c\\u043e\\u0436\\u0443\\u0442\\u044c \\u0433\\u0440\\u043e\\u0448\\u0456 \\u0434\\u0456\\u0439\\u0441\\u043d\\u043e \\u0437\\u043c\\u0456\\u043d\\u0438\\u0442\\u0438 \\u0432\\u0441\\u0435? \\u0412\\u0438\\u043a\\u043e\\u0440\\u0438\\u0441\\u0442\\u0430\\u043d\\u043d\\u044f \\u0444\\u0456\\u043d\\u0430\\u043d\\u0441\\u043e\\u0432\\u0438\\u0445 \\u0441\\u0442\\u0438\\u043c\\u0443\\u043b\\u0456\\u0432 \\u0442\\u0430 \\u0441\\u0442\\u0440\\u0438\\u043c\\u0443\\u044e\\u0447\\u0438\\u0445 \\u0447\\u0438\\u043d\\u043d\\u0438\\u043a\\u0456\\u0432 \\u0449\\u043e\\u0431 \\u0437\\u043c\\u0456\\u043d\\u0438\\u0442\\u0438 \\u043f\\u043e\\u0432\\u0435\\u0434\\u0456\\u043d\\u043a\\u0443 \\u0441\\u0442\\u043e\\u0441\\u043e\\u0432\\u043d\\u043e \\u0437\\u0434\\u043e\\u0440\\u043e\\u0432\\u2019\\u044f - Practical Health Psychology\",\"headline\":\"\\u0427\\u0438 \\u043c\\u043e\\u0436\\u0443\\u0442\\u044c \\u0433\\u0440\\u043e\\u0448\\u0456 \\u0434\\u0456\\u0439\\u0441\\u043d\\u043e \\u0437\\u043c\\u0456\\u043d\\u0438\\u0442\\u0438 \\u0432\\u0441\\u0435? \\u0412\\u0438\\u043a\\u043e\\u0440\\u0438\\u0441\\u0442\\u0430\\u043d\\u043d\\u044f \\u0444\\u0456\\u043d\\u0430\\u043d\\u0441\\u043e\\u0432\\u0438\\u0445 \\u0441\\u0442\\u0438\\u043c\\u0443\\u043b\\u0456\\u0432 \\u0442\\u0430 \\u0441\\u0442\\u0440\\u0438\\u043c\\u0443\\u044e\\u0447\\u0438\\u0445 \\u0447\\u0438\\u043d\\u043d\\u0438\\u043a\\u0456\\u0432 \\u0449\\u043e\\u0431 \\u0437\\u043c\\u0456\\u043d\\u0438\\u0442\\u0438 \\u043f\\u043e\\u0432\\u0435\\u0434\\u0456\\u043d\\u043a\\u0443 \\u0441\\u0442\\u043e\\u0441\\u043e\\u0432\\u043d\\u043e \\u0437\\u0434\\u043e\\u0440\\u043e\\u0432\\u2019\\u044f\",\"author\":{\"@id\":\"#molongui-disabled-link#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/practicalhealthpsychology.com\\\/uk\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/practicalhealthpsychology.com\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/euro-coins-free-license-cc0.jpg\",\"width\":1185,\"height\":752},\"datePublished\":\"2016-12-19T11:33:37+00:00\",\"dateModified\":\"2025-11-04T14:50:11+00:00\",\"inLanguage\":\"uk\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/practicalhealthpsychology.com\\\/uk\\\/2016\\\/12\\\/does-money-really-change-everything-using-financial-incentives-and-disincentives-to-change-health-behaviours\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/practicalhealthpsychology.com\\\/uk\\\/2016\\\/12\\\/does-money-really-change-everything-using-financial-incentives-and-disincentives-to-change-health-behaviours\\\/#webpage\"},\"articleSection\":\"Financial Incentives, Incentives\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/practicalhealthpsychology.com\\\/uk\\\/2016\\\/12\\\/does-money-really-change-everything-using-financial-incentives-and-disincentives-to-change-health-behaviours\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/practicalhealthpsychology.com\\\/uk#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/practicalhealthpsychology.com\\\/uk\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/practicalhealthpsychology.com\\\/uk\\\/category\\\/incentives\\\/#listItem\",\"name\":\"Incentives\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/practicalhealthpsychology.com\\\/uk\\\/category\\\/incentives\\\/#listItem\",\"position\":2,\"name\":\"Incentives\",\"item\":\"https:\\\/\\\/practicalhealthpsychology.com\\\/uk\\\/category\\\/incentives\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/practicalhealthpsychology.com\\\/uk\\\/2016\\\/12\\\/does-money-really-change-everything-using-financial-incentives-and-disincentives-to-change-health-behaviours\\\/#listItem\",\"name\":\"\\u0427\\u0438 \\u043c\\u043e\\u0436\\u0443\\u0442\\u044c \\u0433\\u0440\\u043e\\u0448\\u0456 \\u0434\\u0456\\u0439\\u0441\\u043d\\u043e \\u0437\\u043c\\u0456\\u043d\\u0438\\u0442\\u0438 \\u0432\\u0441\\u0435? \\u0412\\u0438\\u043a\\u043e\\u0440\\u0438\\u0441\\u0442\\u0430\\u043d\\u043d\\u044f \\u0444\\u0456\\u043d\\u0430\\u043d\\u0441\\u043e\\u0432\\u0438\\u0445 \\u0441\\u0442\\u0438\\u043c\\u0443\\u043b\\u0456\\u0432 \\u0442\\u0430 \\u0441\\u0442\\u0440\\u0438\\u043c\\u0443\\u044e\\u0447\\u0438\\u0445 \\u0447\\u0438\\u043d\\u043d\\u0438\\u043a\\u0456\\u0432 \\u0449\\u043e\\u0431 \\u0437\\u043c\\u0456\\u043d\\u0438\\u0442\\u0438 \\u043f\\u043e\\u0432\\u0435\\u0434\\u0456\\u043d\\u043a\\u0443 \\u0441\\u0442\\u043e\\u0441\\u043e\\u0432\\u043d\\u043e \\u0437\\u0434\\u043e\\u0440\\u043e\\u0432\\u2019\\u044f\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/practicalhealthpsychology.com\\\/uk#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/practicalhealthpsychology.com\\\/uk\\\/2016\\\/12\\\/does-money-really-change-everything-using-financial-incentives-and-disincentives-to-change-health-behaviours\\\/#listItem\",\"position\":3,\"name\":\"\\u0427\\u0438 \\u043c\\u043e\\u0436\\u0443\\u0442\\u044c \\u0433\\u0440\\u043e\\u0448\\u0456 \\u0434\\u0456\\u0439\\u0441\\u043d\\u043e \\u0437\\u043c\\u0456\\u043d\\u0438\\u0442\\u0438 \\u0432\\u0441\\u0435? \\u0412\\u0438\\u043a\\u043e\\u0440\\u0438\\u0441\\u0442\\u0430\\u043d\\u043d\\u044f \\u0444\\u0456\\u043d\\u0430\\u043d\\u0441\\u043e\\u0432\\u0438\\u0445 \\u0441\\u0442\\u0438\\u043c\\u0443\\u043b\\u0456\\u0432 \\u0442\\u0430 \\u0441\\u0442\\u0440\\u0438\\u043c\\u0443\\u044e\\u0447\\u0438\\u0445 \\u0447\\u0438\\u043d\\u043d\\u0438\\u043a\\u0456\\u0432 \\u0449\\u043e\\u0431 \\u0437\\u043c\\u0456\\u043d\\u0438\\u0442\\u0438 \\u043f\\u043e\\u0432\\u0435\\u0434\\u0456\\u043d\\u043a\\u0443 \\u0441\\u0442\\u043e\\u0441\\u043e\\u0432\\u043d\\u043e \\u0437\\u0434\\u043e\\u0440\\u043e\\u0432\\u2019\\u044f\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/practicalhealthpsychology.com\\\/uk\\\/category\\\/incentives\\\/#listItem\",\"name\":\"Incentives\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/practicalhealthpsychology.com\\\/uk\\\/#organization\",\"name\":\"Practical Health Psychology\",\"description\":\"\\u0417\\u0430\\u0441\\u0442\\u043e\\u0441\\u0443\\u0432\\u0430\\u043d\\u043d\\u044f \\u043d\\u0430\\u0443\\u043a\\u043e\\u0432\\u0438\\u0445 \\u0434\\u043e\\u0441\\u043b\\u0456\\u0434\\u0436\\u0435\\u043d\\u044c \\u0443 \\u043f\\u0440\\u0430\\u043a\\u0442\\u0438\\u0446\\u0456, \\u043a\\u0440\\u043e\\u043a \\u0437\\u0430 \\u043a\\u0440\\u043e\\u043a\\u043e\\u043c\",\"url\":\"https:\\\/\\\/practicalhealthpsychology.com\\\/uk\\\/\"},{\"@type\":\"Person\",\"@id\":\"#molongui-disabled-link#author\",\"url\":\"#molongui-disabled-link\",\"name\":\"Jean Adams\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/practicalhealthpsychology.com\\\/uk\\\/2016\\\/12\\\/does-money-really-change-everything-using-financial-incentives-and-disincentives-to-change-health-behaviours\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Jean Adams\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/practicalhealthpsychology.com\\\/uk\\\/2016\\\/12\\\/does-money-really-change-everything-using-financial-incentives-and-disincentives-to-change-health-behaviours\\\/#webpage\",\"url\":\"https:\\\/\\\/practicalhealthpsychology.com\\\/uk\\\/2016\\\/12\\\/does-money-really-change-everything-using-financial-incentives-and-disincentives-to-change-health-behaviours\\\/\",\"name\":\"\\u0427\\u0438 \\u043c\\u043e\\u0436\\u0443\\u0442\\u044c \\u0433\\u0440\\u043e\\u0448\\u0456 \\u0434\\u0456\\u0439\\u0441\\u043d\\u043e \\u0437\\u043c\\u0456\\u043d\\u0438\\u0442\\u0438 \\u0432\\u0441\\u0435? \\u0412\\u0438\\u043a\\u043e\\u0440\\u0438\\u0441\\u0442\\u0430\\u043d\\u043d\\u044f \\u0444\\u0456\\u043d\\u0430\\u043d\\u0441\\u043e\\u0432\\u0438\\u0445 \\u0441\\u0442\\u0438\\u043c\\u0443\\u043b\\u0456\\u0432 \\u0442\\u0430 \\u0441\\u0442\\u0440\\u0438\\u043c\\u0443\\u044e\\u0447\\u0438\\u0445 \\u0447\\u0438\\u043d\\u043d\\u0438\\u043a\\u0456\\u0432 \\u0449\\u043e\\u0431 \\u0437\\u043c\\u0456\\u043d\\u0438\\u0442\\u0438 \\u043f\\u043e\\u0432\\u0435\\u0434\\u0456\\u043d\\u043a\\u0443 \\u0441\\u0442\\u043e\\u0441\\u043e\\u0432\\u043d\\u043e \\u0437\\u0434\\u043e\\u0440\\u043e\\u0432\\u2019\\u044f - Practical Health Psychology\",\"description\":\"{:en}Dr Jean Adams, Centre for Diet & Activity Research, University of Cambridge Since October last year, by law, large retailers in England have been charging customers 5p (\\u20ac0.06) for \\u2018single-use plastic carrier bags\\u2019 \\u2013 those flimsy plastic bags you get from supermarkets to carry your groceries home. The money raised is donated by retailers to \\u2018good\",\"inLanguage\":\"uk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/practicalhealthpsychology.com\\\/uk\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/practicalhealthpsychology.com\\\/uk\\\/2016\\\/12\\\/does-money-really-change-everything-using-financial-incentives-and-disincentives-to-change-health-behaviours\\\/#breadcrumblist\"},\"author\":{\"@id\":\"#molongui-disabled-link#author\"},\"creator\":{\"@id\":\"#molongui-disabled-link#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/practicalhealthpsychology.com\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/euro-coins-free-license-cc0.jpg\",\"@id\":\"https:\\\/\\\/practicalhealthpsychology.com\\\/uk\\\/2016\\\/12\\\/does-money-really-change-everything-using-financial-incentives-and-disincentives-to-change-health-behaviours\\\/#mainImage\",\"width\":1185,\"height\":752},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/practicalhealthpsychology.com\\\/uk\\\/2016\\\/12\\\/does-money-really-change-everything-using-financial-incentives-and-disincentives-to-change-health-behaviours\\\/#mainImage\"},\"datePublished\":\"2016-12-19T11:33:37+00:00\",\"dateModified\":\"2025-11-04T14:50:11+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/practicalhealthpsychology.com\\\/uk\\\/#website\",\"url\":\"https:\\\/\\\/practicalhealthpsychology.com\\\/uk\\\/\",\"name\":\"Practical Health Psychology\",\"description\":\"\\u0417\\u0430\\u0441\\u0442\\u043e\\u0441\\u0443\\u0432\\u0430\\u043d\\u043d\\u044f \\u043d\\u0430\\u0443\\u043a\\u043e\\u0432\\u0438\\u0445 \\u0434\\u043e\\u0441\\u043b\\u0456\\u0434\\u0436\\u0435\\u043d\\u044c \\u0443 \\u043f\\u0440\\u0430\\u043a\\u0442\\u0438\\u0446\\u0456, \\u043a\\u0440\\u043e\\u043a \\u0437\\u0430 \\u043a\\u0440\\u043e\\u043a\\u043e\\u043c\",\"inLanguage\":\"uk\",\"publisher\":{\"@id\":\"https:\\\/\\\/practicalhealthpsychology.com\\\/uk\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"\u0427\u0438 \u043c\u043e\u0436\u0443\u0442\u044c \u0433\u0440\u043e\u0448\u0456 \u0434\u0456\u0439\u0441\u043d\u043e \u0437\u043c\u0456\u043d\u0438\u0442\u0438 \u0432\u0441\u0435? \u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0438\u0445 \u0441\u0442\u0438\u043c\u0443\u043b\u0456\u0432 \u0442\u0430 \u0441\u0442\u0440\u0438\u043c\u0443\u044e\u0447\u0438\u0445 \u0447\u0438\u043d\u043d\u0438\u043a\u0456\u0432 \u0449\u043e\u0431 \u0437\u043c\u0456\u043d\u0438\u0442\u0438 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0443 \u0441\u0442\u043e\u0441\u043e\u0432\u043d\u043e \u0437\u0434\u043e\u0440\u043e\u0432\u2019\u044f - Practical Health Psychology","description":"{:en}Dr Jean Adams, Centre for Diet & Activity Research, University of Cambridge Since October last year, by law, large retailers in England have been charging customers 5p (\u20ac0.06) for \u2018single-use plastic carrier bags\u2019 \u2013 those flimsy plastic bags you get from supermarkets to carry your groceries home. The money raised is donated by retailers to \u2018good","canonical_url":"https:\/\/practicalhealthpsychology.com\/uk\/2016\/12\/does-money-really-change-everything-using-financial-incentives-and-disincentives-to-change-health-behaviours\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/practicalhealthpsychology.com\/uk\/2016\/12\/does-money-really-change-everything-using-financial-incentives-and-disincentives-to-change-health-behaviours\/#blogposting","name":"\u0427\u0438 \u043c\u043e\u0436\u0443\u0442\u044c \u0433\u0440\u043e\u0448\u0456 \u0434\u0456\u0439\u0441\u043d\u043e \u0437\u043c\u0456\u043d\u0438\u0442\u0438 \u0432\u0441\u0435? \u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0438\u0445 \u0441\u0442\u0438\u043c\u0443\u043b\u0456\u0432 \u0442\u0430 \u0441\u0442\u0440\u0438\u043c\u0443\u044e\u0447\u0438\u0445 \u0447\u0438\u043d\u043d\u0438\u043a\u0456\u0432 \u0449\u043e\u0431 \u0437\u043c\u0456\u043d\u0438\u0442\u0438 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0443 \u0441\u0442\u043e\u0441\u043e\u0432\u043d\u043e \u0437\u0434\u043e\u0440\u043e\u0432\u2019\u044f - Practical Health Psychology","headline":"\u0427\u0438 \u043c\u043e\u0436\u0443\u0442\u044c \u0433\u0440\u043e\u0448\u0456 \u0434\u0456\u0439\u0441\u043d\u043e \u0437\u043c\u0456\u043d\u0438\u0442\u0438 \u0432\u0441\u0435? \u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0438\u0445 \u0441\u0442\u0438\u043c\u0443\u043b\u0456\u0432 \u0442\u0430 \u0441\u0442\u0440\u0438\u043c\u0443\u044e\u0447\u0438\u0445 \u0447\u0438\u043d\u043d\u0438\u043a\u0456\u0432 \u0449\u043e\u0431 \u0437\u043c\u0456\u043d\u0438\u0442\u0438 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0443 \u0441\u0442\u043e\u0441\u043e\u0432\u043d\u043e \u0437\u0434\u043e\u0440\u043e\u0432\u2019\u044f","author":{"@id":"#molongui-disabled-link#author"},"publisher":{"@id":"https:\/\/practicalhealthpsychology.com\/uk\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/practicalhealthpsychology.com\/wp-content\/uploads\/2016\/12\/euro-coins-free-license-cc0.jpg","width":1185,"height":752},"datePublished":"2016-12-19T11:33:37+00:00","dateModified":"2025-11-04T14:50:11+00:00","inLanguage":"uk","mainEntityOfPage":{"@id":"https:\/\/practicalhealthpsychology.com\/uk\/2016\/12\/does-money-really-change-everything-using-financial-incentives-and-disincentives-to-change-health-behaviours\/#webpage"},"isPartOf":{"@id":"https:\/\/practicalhealthpsychology.com\/uk\/2016\/12\/does-money-really-change-everything-using-financial-incentives-and-disincentives-to-change-health-behaviours\/#webpage"},"articleSection":"Financial Incentives, Incentives"},{"@type":"BreadcrumbList","@id":"https:\/\/practicalhealthpsychology.com\/uk\/2016\/12\/does-money-really-change-everything-using-financial-incentives-and-disincentives-to-change-health-behaviours\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/practicalhealthpsychology.com\/uk#listItem","position":1,"name":"Home","item":"https:\/\/practicalhealthpsychology.com\/uk","nextItem":{"@type":"ListItem","@id":"https:\/\/practicalhealthpsychology.com\/uk\/category\/incentives\/#listItem","name":"Incentives"}},{"@type":"ListItem","@id":"https:\/\/practicalhealthpsychology.com\/uk\/category\/incentives\/#listItem","position":2,"name":"Incentives","item":"https:\/\/practicalhealthpsychology.com\/uk\/category\/incentives\/","nextItem":{"@type":"ListItem","@id":"https:\/\/practicalhealthpsychology.com\/uk\/2016\/12\/does-money-really-change-everything-using-financial-incentives-and-disincentives-to-change-health-behaviours\/#listItem","name":"\u0427\u0438 \u043c\u043e\u0436\u0443\u0442\u044c \u0433\u0440\u043e\u0448\u0456 \u0434\u0456\u0439\u0441\u043d\u043e \u0437\u043c\u0456\u043d\u0438\u0442\u0438 \u0432\u0441\u0435? \u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0438\u0445 \u0441\u0442\u0438\u043c\u0443\u043b\u0456\u0432 \u0442\u0430 \u0441\u0442\u0440\u0438\u043c\u0443\u044e\u0447\u0438\u0445 \u0447\u0438\u043d\u043d\u0438\u043a\u0456\u0432 \u0449\u043e\u0431 \u0437\u043c\u0456\u043d\u0438\u0442\u0438 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0443 \u0441\u0442\u043e\u0441\u043e\u0432\u043d\u043e \u0437\u0434\u043e\u0440\u043e\u0432\u2019\u044f"},"previousItem":{"@type":"ListItem","@id":"https:\/\/practicalhealthpsychology.com\/uk#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/practicalhealthpsychology.com\/uk\/2016\/12\/does-money-really-change-everything-using-financial-incentives-and-disincentives-to-change-health-behaviours\/#listItem","position":3,"name":"\u0427\u0438 \u043c\u043e\u0436\u0443\u0442\u044c \u0433\u0440\u043e\u0448\u0456 \u0434\u0456\u0439\u0441\u043d\u043e \u0437\u043c\u0456\u043d\u0438\u0442\u0438 \u0432\u0441\u0435? \u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0438\u0445 \u0441\u0442\u0438\u043c\u0443\u043b\u0456\u0432 \u0442\u0430 \u0441\u0442\u0440\u0438\u043c\u0443\u044e\u0447\u0438\u0445 \u0447\u0438\u043d\u043d\u0438\u043a\u0456\u0432 \u0449\u043e\u0431 \u0437\u043c\u0456\u043d\u0438\u0442\u0438 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0443 \u0441\u0442\u043e\u0441\u043e\u0432\u043d\u043e \u0437\u0434\u043e\u0440\u043e\u0432\u2019\u044f","previousItem":{"@type":"ListItem","@id":"https:\/\/practicalhealthpsychology.com\/uk\/category\/incentives\/#listItem","name":"Incentives"}}]},{"@type":"Organization","@id":"https:\/\/practicalhealthpsychology.com\/uk\/#organization","name":"Practical Health Psychology","description":"\u0417\u0430\u0441\u0442\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u044c \u0443 \u043f\u0440\u0430\u043a\u0442\u0438\u0446\u0456, \u043a\u0440\u043e\u043a \u0437\u0430 \u043a\u0440\u043e\u043a\u043e\u043c","url":"https:\/\/practicalhealthpsychology.com\/uk\/"},{"@type":"Person","@id":"#molongui-disabled-link#author","url":"#molongui-disabled-link","name":"Jean Adams","image":{"@type":"ImageObject","@id":"https:\/\/practicalhealthpsychology.com\/uk\/2016\/12\/does-money-really-change-everything-using-financial-incentives-and-disincentives-to-change-health-behaviours\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","width":96,"height":96,"caption":"Jean Adams"}},{"@type":"WebPage","@id":"https:\/\/practicalhealthpsychology.com\/uk\/2016\/12\/does-money-really-change-everything-using-financial-incentives-and-disincentives-to-change-health-behaviours\/#webpage","url":"https:\/\/practicalhealthpsychology.com\/uk\/2016\/12\/does-money-really-change-everything-using-financial-incentives-and-disincentives-to-change-health-behaviours\/","name":"\u0427\u0438 \u043c\u043e\u0436\u0443\u0442\u044c \u0433\u0440\u043e\u0448\u0456 \u0434\u0456\u0439\u0441\u043d\u043e \u0437\u043c\u0456\u043d\u0438\u0442\u0438 \u0432\u0441\u0435? \u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0438\u0445 \u0441\u0442\u0438\u043c\u0443\u043b\u0456\u0432 \u0442\u0430 \u0441\u0442\u0440\u0438\u043c\u0443\u044e\u0447\u0438\u0445 \u0447\u0438\u043d\u043d\u0438\u043a\u0456\u0432 \u0449\u043e\u0431 \u0437\u043c\u0456\u043d\u0438\u0442\u0438 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0443 \u0441\u0442\u043e\u0441\u043e\u0432\u043d\u043e \u0437\u0434\u043e\u0440\u043e\u0432\u2019\u044f - Practical Health Psychology","description":"{:en}Dr Jean Adams, Centre for Diet & Activity Research, University of Cambridge Since October last year, by law, large retailers in England have been charging customers 5p (\u20ac0.06) for \u2018single-use plastic carrier bags\u2019 \u2013 those flimsy plastic bags you get from supermarkets to carry your groceries home. The money raised is donated by retailers to \u2018good","inLanguage":"uk","isPartOf":{"@id":"https:\/\/practicalhealthpsychology.com\/uk\/#website"},"breadcrumb":{"@id":"https:\/\/practicalhealthpsychology.com\/uk\/2016\/12\/does-money-really-change-everything-using-financial-incentives-and-disincentives-to-change-health-behaviours\/#breadcrumblist"},"author":{"@id":"#molongui-disabled-link#author"},"creator":{"@id":"#molongui-disabled-link#author"},"image":{"@type":"ImageObject","url":"https:\/\/practicalhealthpsychology.com\/wp-content\/uploads\/2016\/12\/euro-coins-free-license-cc0.jpg","@id":"https:\/\/practicalhealthpsychology.com\/uk\/2016\/12\/does-money-really-change-everything-using-financial-incentives-and-disincentives-to-change-health-behaviours\/#mainImage","width":1185,"height":752},"primaryImageOfPage":{"@id":"https:\/\/practicalhealthpsychology.com\/uk\/2016\/12\/does-money-really-change-everything-using-financial-incentives-and-disincentives-to-change-health-behaviours\/#mainImage"},"datePublished":"2016-12-19T11:33:37+00:00","dateModified":"2025-11-04T14:50:11+00:00"},{"@type":"WebSite","@id":"https:\/\/practicalhealthpsychology.com\/uk\/#website","url":"https:\/\/practicalhealthpsychology.com\/uk\/","name":"Practical Health Psychology","description":"\u0417\u0430\u0441\u0442\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u044c \u0443 \u043f\u0440\u0430\u043a\u0442\u0438\u0446\u0456, \u043a\u0440\u043e\u043a \u0437\u0430 \u043a\u0440\u043e\u043a\u043e\u043c","inLanguage":"uk","publisher":{"@id":"https:\/\/practicalhealthpsychology.com\/uk\/#organization"}}]},"og:locale":"uk_UA","og:site_name":"Practical Health Psychology - \u0417\u0430\u0441\u0442\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u044c \u0443 \u043f\u0440\u0430\u043a\u0442\u0438\u0446\u0456, \u043a\u0440\u043e\u043a \u0437\u0430 \u043a\u0440\u043e\u043a\u043e\u043c","og:type":"article","og:title":"\u0427\u0438 \u043c\u043e\u0436\u0443\u0442\u044c \u0433\u0440\u043e\u0448\u0456 \u0434\u0456\u0439\u0441\u043d\u043e \u0437\u043c\u0456\u043d\u0438\u0442\u0438 \u0432\u0441\u0435? \u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0438\u0445 \u0441\u0442\u0438\u043c\u0443\u043b\u0456\u0432 \u0442\u0430 \u0441\u0442\u0440\u0438\u043c\u0443\u044e\u0447\u0438\u0445 \u0447\u0438\u043d\u043d\u0438\u043a\u0456\u0432 \u0449\u043e\u0431 \u0437\u043c\u0456\u043d\u0438\u0442\u0438 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0443 \u0441\u0442\u043e\u0441\u043e\u0432\u043d\u043e \u0437\u0434\u043e\u0440\u043e\u0432\u2019\u044f - Practical Health Psychology","og:description":"{:en}Dr Jean Adams, Centre for Diet &amp; Activity Research, University of Cambridge Since October last year, by law, large retailers in England have been charging customers 5p (\u20ac0.06) for \u2018single-use plastic carrier bags\u2019 \u2013 those flimsy plastic bags you get from supermarkets to carry your groceries home. The money raised is donated by retailers to \u2018good","og:url":"https:\/\/practicalhealthpsychology.com\/uk\/2016\/12\/does-money-really-change-everything-using-financial-incentives-and-disincentives-to-change-health-behaviours\/","article:published_time":"2016-12-19T11:33:37+00:00","article:modified_time":"2025-11-04T14:50:11+00:00","twitter:card":"summary_large_image","twitter:title":"\u0427\u0438 \u043c\u043e\u0436\u0443\u0442\u044c \u0433\u0440\u043e\u0448\u0456 \u0434\u0456\u0439\u0441\u043d\u043e \u0437\u043c\u0456\u043d\u0438\u0442\u0438 \u0432\u0441\u0435? \u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0438\u0445 \u0441\u0442\u0438\u043c\u0443\u043b\u0456\u0432 \u0442\u0430 \u0441\u0442\u0440\u0438\u043c\u0443\u044e\u0447\u0438\u0445 \u0447\u0438\u043d\u043d\u0438\u043a\u0456\u0432 \u0449\u043e\u0431 \u0437\u043c\u0456\u043d\u0438\u0442\u0438 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0443 \u0441\u0442\u043e\u0441\u043e\u0432\u043d\u043e \u0437\u0434\u043e\u0440\u043e\u0432\u2019\u044f - Practical Health Psychology","twitter:description":"{:en}Dr Jean Adams, Centre for Diet &amp; Activity Research, University of Cambridge Since October last year, by law, large retailers in England have been charging customers 5p (\u20ac0.06) for \u2018single-use plastic carrier bags\u2019 \u2013 those flimsy plastic bags you get from supermarkets to carry your groceries home. The money raised is donated by retailers to \u2018good"},"aioseo_meta_data":{"post_id":"222","title":null,"description":null,"keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2024-07-02 13:48:13","updated":"2025-11-04 15:01:30","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/practicalhealthpsychology.com\/uk\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/practicalhealthpsychology.com\/uk\/category\/incentives\/\" title=\"Incentives\">Incentives<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t\u0427\u0438 \u043c\u043e\u0436\u0443\u0442\u044c \u0433\u0440\u043e\u0448\u0456 \u0434\u0456\u0439\u0441\u043d\u043e \u0437\u043c\u0456\u043d\u0438\u0442\u0438 \u0432\u0441\u0435? \u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0438\u0445 \u0441\u0442\u0438\u043c\u0443\u043b\u0456\u0432 \u0442\u0430 \u0441\u0442\u0440\u0438\u043c\u0443\u044e\u0447\u0438\u0445 \u0447\u0438\u043d\u043d\u0438\u043a\u0456\u0432 \u0449\u043e\u0431 \u0437\u043c\u0456\u043d\u0438\u0442\u0438 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0443 \u0441\u0442\u043e\u0441\u043e\u0432\u043d\u043e \u0437\u0434\u043e\u0440\u043e\u0432\u2019\u044f\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/practicalhealthpsychology.com\/uk"},{"label":"Incentives","link":"https:\/\/practicalhealthpsychology.com\/uk\/category\/incentives\/"},{"label":"\u0427\u0438 \u043c\u043e\u0436\u0443\u0442\u044c \u0433\u0440\u043e\u0448\u0456 \u0434\u0456\u0439\u0441\u043d\u043e \u0437\u043c\u0456\u043d\u0438\u0442\u0438 \u0432\u0441\u0435? \u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0438\u0445 \u0441\u0442\u0438\u043c\u0443\u043b\u0456\u0432 \u0442\u0430 \u0441\u0442\u0440\u0438\u043c\u0443\u044e\u0447\u0438\u0445 \u0447\u0438\u043d\u043d\u0438\u043a\u0456\u0432 \u0449\u043e\u0431 \u0437\u043c\u0456\u043d\u0438\u0442\u0438 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0443 \u0441\u0442\u043e\u0441\u043e\u0432\u043d\u043e \u0437\u0434\u043e\u0440\u043e\u0432\u2019\u044f","link":"https:\/\/practicalhealthpsychology.com\/uk\/2016\/12\/does-money-really-change-everything-using-financial-incentives-and-disincentives-to-change-health-behaviours\/"}],"_links":{"self":[{"href":"https:\/\/practicalhealthpsychology.com\/uk\/wp-json\/wp\/v2\/posts\/222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/practicalhealthpsychology.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/practicalhealthpsychology.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/practicalhealthpsychology.com\/uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/practicalhealthpsychology.com\/uk\/wp-json\/wp\/v2\/comments?post=222"}],"version-history":[{"count":29,"href":"https:\/\/practicalhealthpsychology.com\/uk\/wp-json\/wp\/v2\/posts\/222\/revisions"}],"predecessor-version":[{"id":4652,"href":"https:\/\/practicalhealthpsychology.com\/uk\/wp-json\/wp\/v2\/posts\/222\/revisions\/4652"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/practicalhealthpsychology.com\/uk\/wp-json\/wp\/v2\/media\/236"}],"wp:attachment":[{"href":"https:\/\/practicalhealthpsychology.com\/uk\/wp-json\/wp\/v2\/media?parent=222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/practicalhealthpsychology.com\/uk\/wp-json\/wp\/v2\/categories?post=222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/practicalhealthpsychology.com\/uk\/wp-json\/wp\/v2\/tags?post=222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}