{"id":3406,"date":"2025-02-21T12:02:48","date_gmt":"2025-02-21T12:02:48","guid":{"rendered":"https:\/\/practicalhealthpsychology.com\/?p=3406"},"modified":"2025-11-04T09:10:34","modified_gmt":"2025-11-04T09:10:34","slug":"making-every-health-care-consultation-count-promoting-physical-activity-in-health-care-settings","status":"publish","type":"post","link":"https:\/\/practicalhealthpsychology.com\/es\/2025\/02\/making-every-health-care-consultation-count-promoting-physical-activity-in-health-care-settings\/","title":{"rendered":"Making Every Health Care Consultation Count: Promoting physical activity in health care settings"},"content":{"rendered":"<p><strong>By Amanda Daley, Loughborough University, UK<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">In the United Kingdom and Ireland, the <\/span><a href=\"https:\/\/www.e-lfh.org.uk\/programmes\/making-every-contact-count\/\"><span style=\"font-weight: 400;\">Making Every Contact Count<\/span><\/a><span style=\"font-weight: 400;\"> initiative aims to use the thousands of consultations that take place every day between health professionals and patients, to promote healthy behavioural changes.\u00a0 Specifically, <\/span><a href=\"https:\/\/www.mecclink.co.uk\/making-every-contact-count\/\"><span style=\"font-weight: 400;\">Making Every Contact Count<\/span><\/a><span style=\"font-weight: 400;\"> aims to enable and encourage health professionals to capitalise on naturally occurring opportunities in routine practice to deliver brief health behaviour change interventions to patients. The success of approaches such as Making Every Contact Count are dependent on health professionals being willing to have these conversations in consultations every day.\u00a0 Making Every Contact Count is for everyone, and it is not restricted to specific health professionals, health services or patients.\u00a0 For these reasons, Making Every Contact Count may reduce health inequalities because the idea is that an inclusive approach is taken whereby all patients receive this support within consultations.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">The importance of supporting people who are inactive to become more physically active is becoming increasingly recognised as an important part of the role of health professionals. In addition, 1 in 4 people would be more active if advised by a <\/span><a href=\"https:\/\/www.gov.uk\/government\/publications\/health-matters-physical-activity\/health-matters-physical-activity-prevention-and-management-of-long-term-conditions#physical-activity-initiatives-and-training-for-healthcare-professionals\"><span style=\"font-weight: 400;\">health professional<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0 There is also <\/span><a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/27789061\/\"><span style=\"font-weight: 400;\">evidence<\/span><\/a><span style=\"font-weight: 400;\"> that brief (1-2 minutes) health behaviour interventions within consultations have the potential to be effective.\u00a0 Making Every Contact Count is important because <\/span><span style=\"font-weight: 400;\">people who are regularly using health services and engaging with health professionals have, or are at risk of, non-communicable diseases, and are more likely to be <\/span><a href=\"https:\/\/www.gov.uk\/government\/publications\/health-matters-physical-activity\/health-matters-physical-activity-prevention-and-management-of-long-term-conditions#physical-activity-initiatives-and-training-for-healthcare-professionals\"><span style=\"font-weight: 400;\">inactive.<\/span><\/a><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whilst <\/span><a href=\"https:\/\/www.who.int\/news-room\/fact-sheets\/detail\/physical-activity\"><span style=\"font-weight: 400;\">guidance<\/span><\/a><span style=\"font-weight: 400;\"> stipulates that adults should complete at least 150 minutes of moderate intensity physical activity per week, or 75 minutes of vigorous intensity, or a combination of both, it now also recognises the contribution that participation in short bouts of physical activity can have for health.\u00a0 In fact, <\/span><a href=\"https:\/\/www.gov.uk\/government\/publications\/physical-activity-guidelines-uk-chief-medical-officers-report\"><span style=\"font-weight: 400;\">guidance<\/span><\/a><span style=\"font-weight: 400;\"> states that any amount of physical activity is important for health, and some is better than none.\u00a0 Routinely conveying these simple, but important, messages to patients during consultations could make a substantial difference to the health of the population throughout the <\/span><a href=\"https:\/\/www.gov.uk\/government\/publications\/health-matters-physical-activity\/health-matters-physical-activity-prevention-and-management-of-long-term-conditions#physical-activity-initiatives-and-training-for-healthcare-professionals\"><span style=\"font-weight: 400;\">world.<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/fundingawards.nihr.ac.uk\/award\/RP-PG-0618-20008\"><span style=\"font-weight: 400;\">An example<\/span><\/a><span style=\"font-weight: 400;\"> of where Making Every Contact Count is being implemented in the United Kingdom is the Snacktivity\u2122 research programme. <\/span><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0091743521004205?via%3Dihub\"><span style=\"font-weight: 400;\">Snacktivity\u2122<\/span><\/a><span style=\"font-weight: 400;\"> encourages the public to participate in brief but frequent \u2018snack size\u2019 bouts of moderate-vigorous intensity physical activity, and muscle\/strength-based activities across the whole day\/week.\u00a0 An \u2018activity snack\u2019 typically lasts between 2-5 minutes.\u00a0 By design, Snacktivity\u2122 naturally encourages breaking up prolonged sitting time throughout the day, through participation in regular physical activity snacks.\u00a0 Examples of Snacktivity include brisk walk-talk conversations, using stairs instead of the lift, taking the dog for an extra brisk walk, calf raises when brushing your teeth, and squats while waiting for the kettle to boil. Snacktivity\u2122 has been developed as a simple message for all health professionals to promote to patients in consultations <\/span><a href=\"https:\/\/bmjopen.bmj.com\/content\/14\/10\/e085233.long\"><span style=\"font-weight: 400;\">across different health contexts<\/span><\/a><span style=\"font-weight: 400;\">. Snacktivity\u2122 is focused on promoting physical activity into a format that is novel and motivating to the public, regardless of their physical ability and background, and without the need for equipment.\u00a0 The potential convenience of accumulating Snacktivity\u2122 through activities of every daily living makes it accessible to almost everyone.\u00a0 Family doctors, nurses, dentists, physiotherapists, occupational therapists and podiatrists have been trained to promote Snacktivity\u2122 within consultations, and they have reported it can <\/span><a href=\"https:\/\/bmjopen.bmj.com\/content\/14\/10\/e085233.info\"><span style=\"font-weight: 400;\">work,<\/span><\/a><span style=\"font-weight: 400;\"> with some flexibility in appointment scheduling.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But of course, there may be <\/span><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0738399111006008?via%3Dihub\"><span style=\"font-weight: 400;\">barriers<\/span><\/a><span style=\"font-weight: 400;\"> to delivering Making Every Contact Count, including having sufficient consultation <\/span><a href=\"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/08870446.2012.744008\"><span style=\"font-weight: 400;\">time<\/span><\/a><span style=\"font-weight: 400;\"> available to have such conversations with patients.\u00a0 We know health professionals can be reluctant to raise topics related to preventive medicine in consultations for fear of not knowing how to best support patients, or concerns about <\/span><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0738399111006008?via%3Dihub\"><span style=\"font-weight: 400;\">causing offence<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0 Ensuring health professionals have the skills and <\/span><a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/10.1111\/jan.14926\"><span style=\"font-weight: 400;\">confidence<\/span><\/a><span style=\"font-weight: 400;\"> to have these kinds of conversations with patients is very important to ensuring the integrity of relationships with patients.\u00a0 Promoting physical activity with patients who are consulting for reasons unrelated to health behaviours might seem rather out of place and inappropriate.\u00a0 For example, a dentist would not usually discuss physical activity with patients because it is unrelated to oral health, although in the Snacktivity\u2122 programme this does <\/span><a href=\"https:\/\/bmjopen.bmj.com\/content\/14\/10\/e085233.long\"><span style=\"font-weight: 400;\">happen<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0 Nevertheless, it is important to acknowledge that health professionals do need to feel comfortable with delivering these kinds of brief health interventions to patients, but this can be achieved with training and practice.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are five suggestions to consider for the implementation of Making Every Contact Count, such as Snacktivity\u2122, by health professionals:<\/span><\/p>\n<p><b>Practical recommendations\u00a0<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Think about whether there are moments in your consultations where the topic of lifestyle behaviour change can be raised. For instance, take the opportunity to ask your patients about how much physical activity they do each week and whether there are times in their day they might include Snacktivity\u2122\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Explore if there are local opportunities where you can signpost your patients for additional support and resources to be physically active in their communities.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Look out for training opportunities in your country or online to develop your skills in delivering effective health behaviour change messages to your patients.\u00a0 Here are two examples from the UK that might be useful: <\/span><a href=\"https:\/\/www.e-lfh.org.uk\/programmes\/making-every-contact-count\/\"><span style=\"font-weight: 400;\">Making Every Contact Count (MECC)<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/activeconversations.co.uk\/\"><span style=\"font-weight: 400;\">Active Conversations<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you are experienced in promoting physical activity in consultations with your patients, you could help and support colleagues who might feel less confident to do so.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You could be an ambassador in your place of work to champion Making Every Contact Count.\u00a0 If you are a senior leader or a health manager, you could review your health services to see how it might be integrated.<\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>By Amanda Daley, Loughborough University, UK In the United Kingdom and Ireland, the Making Every Contact Count initiative aims to use the thousands of consultations that take place every day between health professionals and patients, to promote healthy behavioural changes.\u00a0 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