{"id":2485,"date":"2022-06-01T11:38:22","date_gmt":"2022-06-01T11:38:22","guid":{"rendered":"https:\/\/practicalhealthpsychology.com\/?p=2485"},"modified":"2025-11-04T14:02:20","modified_gmt":"2025-11-04T14:02:20","slug":"linking-the-elephant-to-the-rider-the-role-of-motivation","status":"publish","type":"post","link":"https:\/\/practicalhealthpsychology.com\/bg\/2022\/06\/linking-the-elephant-to-the-rider-the-role-of-motivation\/","title":{"rendered":"\u0421\u0432\u044a\u0440\u0437\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0421\u043b\u043e\u043d\u0430 \u0441 \u0415\u0437\u0434\u0430\u0447\u0430: \u0440\u043e\u043b\u044f\u0442\u0430 \u043d\u0430 \u043c\u043e\u0442\u0438\u0432\u0430\u0446\u0438\u044f\u0442\u0430"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u043e\u0442 \u0410\u043d\u0442\u043e\u043d\u0438\u043e \u041b\u0430\u0431\u0438\u0441\u0430 \u041f\u0430\u043b\u043c\u0435\u0439\u0440\u0430, \u0426\u0435\u043d\u0442\u044a\u0440 \u0437\u0430 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\u043f\u0440\u0435\u0434\u0438\u043c\u0441\u0442\u0432\u0430\u0442\u0430 \u0438 \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u044a\u0446\u0438\u0442\u0435, \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0449\u0430 \u0435\u043a\u0441\u043f\u043b\u0438\u0446\u0438\u0442\u043d\u0438 (\u0441\u044a\u0437\u043d\u0430\u0442\u0435\u043b\u043d\u0438) \u0435\u043b\u0435\u043c\u0435\u043d\u0442\u0438 \u043e\u0442 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u041a\u043e\u0433\u0430\u0442\u043e \u0415\u0437\u0434\u0430\u0447\u044a\u0442 \u0435 \u043e\u0431\u044a\u0440\u043a\u0430\u043d \u043a\u043e\u044f \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u0435 \u043d\u0430\u0439-\u0434\u043e\u0431\u0440\u0430, \u0421\u043b\u043e\u043d\u044a\u0442 \u043d\u0430\u0445\u043b\u0443\u0432\u0430 \u0438 \u0432\u044a\u0440\u0448\u0438 \u0441\u0432\u043e\u044f\u0442\u0430 \u0438\u043d\u0441\u0442\u0438\u043d\u043a\u0442\u0438\u0432\u043d\u0430 \u0447\u0430\u0441\u0442. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0442\u044a\u0439 \u043a\u0430\u0442\u043e \u0421\u043b\u043e\u043d\u044a\u0442 \u0435 \u0435\u0432\u043e\u043b\u044e\u0438\u0440\u0430\u043b \u0432 \u0435\u043f\u043e\u0445\u0430 \u043d\u0430 \u043d\u0435\u0434\u043e\u0441\u0442\u0438\u0433, \u0442\u043e\u0439 \u0449\u0435 \u0432\u0438 \u043f\u043e\u0434\u0442\u0438\u043a\u043d\u0435 \u0434\u0430 \u0441\u0435 \u0432\u044a\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442\u0435 \u043e\u0442 \u0432\u0441\u044f\u043a\u0430 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442 \u0434\u0430 \u043a\u043e\u043d\u0441\u0443\u043c\u0438\u0440\u0430\u0442\u0435 \u0432\u0438\u0441\u043e\u043a\u043e\u043a\u0430\u043b\u043e\u0440\u0438\u0447\u043d\u0438 \u0445\u0440\u0430\u043d\u0438 \u0438\u043b\u0438 \u0434\u0430 \u0441\u0432\u0435\u0434\u0435\u0442\u0435 \u0444\u0438\u0437\u0438\u0447\u0435\u0441\u043a\u0438\u0442\u0435 \u0443\u0441\u0438\u043b\u0438\u044f \u0434\u043e \u043c\u0438\u043d\u0438\u043c\u0443\u043c. \u0414\u043d\u0435\u0441, \u0432 \u0435\u043f\u043e\u0445\u0430\u0442\u0430 \u043d\u0430 \u0438\u0437\u043e\u0431\u0438\u043b\u0438\u0435\u0442\u043e, \u0442\u043e\u0432\u0430 \u0435 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430\u0442\u0438\u0447\u043d\u043e, \u0437\u0430\u0449\u043e\u0442\u043e \u0415\u0437\u0434\u0430\u0447\u044a\u0442 \u0435 \u0437\u0430\u0442\u0440\u0443\u043f\u0430\u043d \u0441 \u043f\u0440\u043e\u0442\u0438\u0432\u043e\u0440\u0435\u0447\u0438\u0432\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u0437\u0430 \u0442\u043e\u0432\u0430 \u043a\u0430\u043a \u0434\u0430 \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430 \u0437\u0434\u0440\u0430\u0432\u043d\u0438\u0442\u0435 \u0441\u0438 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f. \u0421\u0430\u043c\u043e \u0441\u0438 \u043f\u043e\u043c\u0438\u0441\u043b\u0435\u0442\u0435 \u043a\u043e\u043b\u043a\u043e \u043c\u043d\u043e\u0433\u043e \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u0434\u0438\u0435\u0442\u0438 \u0441\u0430 \u043d\u0430\u043b\u0438\u0447\u043d\u0438 \u2013 \u0442\u043e\u0432\u0430 \u0438\u0437\u043e\u0431\u0438\u043b\u0438\u0435 \u043e\u0442 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u0434\u043e\u043f\u0440\u0438\u043d\u0430\u0441\u044f \u0437\u0430 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043d\u0435\u0437\u0434\u0440\u0430\u0432\u043e\u0441\u043b\u043e\u0432\u043d\u0438 \u043d\u0430\u0432\u0438\u0446\u0438 \u043a\u0430\u0442\u043e \u043f\u0440\u0435\u044f\u0436\u0434\u0430\u043d\u0435 \u0438 \u0444\u0438\u0437\u0438\u0447\u0435\u0441\u043a\u0430 \u043d\u0435\u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u041d\u0430\u0432\u0438\u0446\u0438\u0442\u0435 \u0441\u0430 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u043d \u043e\u0442\u0433\u043e\u0432\u043e\u0440 \u043d\u0430 \u0441\u044a\u043e\u0442\u0432\u0435\u0442\u043d\u0438\u0442\u0435 \u0441\u0438\u0433\u043d\u0430\u043b\u0438 \u0438 \u0438\u0433\u0440\u0430\u044f\u0442 \u043e\u0441\u043d\u043e\u0432\u043d\u0430 \u0440\u043e\u043b\u044f \u043f\u0440\u0438 <\/span><a href=\"http:\/\/www.isbnpa.org\/\"><span style=\"font-weight: 400;\">\u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f\u0442\u0430<\/span><\/a><span style=\"font-weight: 400;\"> \u043d\u0430 \u0445\u0440\u0430\u043d\u0435\u043d\u0435 \u0438 \u0444\u0438\u0437\u0438\u0447\u0435\u0441\u043a\u0430 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442<\/span><span style=\"font-weight: 400;\">. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043f\u0440\u0438 \u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0435, \u0447\u0435 \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0432\u0437\u0438\u043c\u0430\u043c\u0435 \u043f\u043e\u0432\u0435\u0447\u0435 \u043e\u0442 <\/span><span style=\"font-weight: 400;\">220 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043d\u0430 \u0434\u0435\u043d \u0441\u0430\u043c\u043e \u043f\u043e \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435 \u043d\u0430 \u0445\u0440\u0430\u043d\u0430\u0442\u0430<\/span><span style=\"font-weight: 400;\">, \u0435 \u043d\u0430\u0439-\u0434\u043e\u0431\u0440\u0435 \u0434\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043c\u0435 \u043d\u0430\u0432\u0438\u0446\u0438\u0442\u0435, \u0437\u0430 \u0434\u0430 \u0438\u0437\u0431\u0435\u0433\u043d\u0435\u043c \u043f\u0430\u0440\u0430\u043b\u0438\u0437\u0430 \u043d\u0430 \u0440\u0435\u0448\u0435\u043d\u0438\u044f\u0442\u0430 (\u0442.\u0435. \u0438\u0437\u043e\u0431\u0449\u043e \u0434\u0430 \u043d\u044f\u043c\u0430\u043c\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u043f\u043e\u0440\u0430\u0434\u0438 \u0438\u0437\u043e\u0431\u0438\u043b\u0438\u0435\u0442\u043e \u043e\u0442 \u043d\u0430\u043b\u0438\u0447\u043d\u0438 \u043e\u043f\u0446\u0438\u0438) \u0438 \u0434\u0430 \u0441\u0435 \u0445\u0440\u0430\u043d\u0438\u043c \u0441 \u043d\u0435\u0449\u043e, \u0434\u043e\u0440\u0438 \u0442\u043e \u0434\u0430 \u043d\u0435 \u0435 \u043d\u0430\u0439-\u0437\u0434\u0440\u0430\u0432\u043e\u0441\u043b\u043e\u0432\u043d\u0438\u044f\u0442 \u0438\u0437\u0431\u043e\u0440.<\/span><\/p>\n<p><b>\u0418 \u0442\u0430\u043a\u0430, \u0433\u043e\u043b\u0435\u043c\u0438\u044f\u0442 \u0432\u044a\u043f\u0440\u043e\u0441 \u0435 \u2013 \u043a\u0430\u043a \u043c\u043e\u0436\u0435\u043c \u0434\u0430 \u0441\u044a\u0437\u0434\u0430\u0434\u0435\u043c \u043f\u043e-\u0437\u0434\u0440\u0430\u0432\u043e\u0441\u043b\u043e\u0432\u043d\u0438 \u043d\u0430\u0432\u0438\u0446\u0438?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0421\u043f\u043e\u0440\u0435\u0434 \u043c\u0435\u043d \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438\u0442\u0435 \u0437\u0434\u0440\u0430\u0432\u043d\u0438 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430 \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u043d\u0438 \u043f\u043e\u043c\u043e\u0433\u043d\u0430\u0442 \u0434\u0430 \u0441\u044a\u0437\u0434\u0430\u0434\u0435\u043c \u043f\u043e-\u0437\u0434\u0440\u0430\u0432\u043e\u0441\u043b\u043e\u0432\u043d\u0438 \u043d\u0430\u0432\u0438\u0446\u0438. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0432 \u0440\u0430\u043c\u043a\u0438\u0442\u0435 \u043d\u0430 <\/span><a href=\"https:\/\/nohow.eu\/\"><span style=\"font-weight: 400;\">\u043f\u0440\u043e\u0435\u043a\u0442\u0430<\/span><\/a><span style=\"font-weight: 400;\"> NoHow<\/span><span style=\"font-weight: 400;\"> \u043d\u0430\u0448\u0430\u0442\u0430 \u0438\u0437\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u0441\u043a\u0430 \u0433\u0440\u0443\u043f\u0430 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435, \u043a\u043e\u0435\u0442\u043e \u0441\u0435 \u0441\u0432\u044a\u0440\u0437\u0432\u0430 \u0441\u044a\u0441 \u0441\u043c\u0430\u0440\u0442 \u0447\u0430\u0441\u043e\u0432\u043d\u0438\u0446\u0438 \u0438 \u0434\u0440\u0443\u0433\u0438 \u043f\u0440\u0435\u043d\u043e\u0441\u0438\u043c\u0438 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430, \u043a\u043e\u0438\u0442\u043e \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e \u0441\u044a\u0431\u0438\u0440\u0430\u0442 \u0434\u0430\u043d\u043d\u0438 \u0437\u0430 \u201e\u0421\u043b\u043e\u043d\u0441\u043a\u0438\u0442\u0435\u201c (\u0442.\u0435. \u0442\u0435\u043b\u0435\u0441\u043d\u0438) \u0441\u044a\u0441\u0442\u043e\u044f\u043d\u0438\u044f \u043d\u0430 \u0445\u043e\u0440\u0430\u0442\u0430. \u041f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435\u0442\u043e \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u044f \u0442\u0430\u0437\u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u0435\u043a\u0441\u043f\u043b\u0438\u0446\u0438\u0442\u043d\u043e \u0438 \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u043e \u0437\u0430 \u043f\u0440\u0435\u0433\u043b\u0435\u0434 \u043e\u0442 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044f. \u0412 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442 \u043d\u0430 \u0442\u043e\u0432\u0430 \u0415\u0437\u0434\u0430\u0447\u044a\u0442 \u0440\u0430\u0437\u043f\u043e\u043b\u0430\u0433\u0430 \u0441 \u043d\u043e\u0432 \u0440\u0435\u0441\u0443\u0440\u0441: \u0434\u0430\u043d\u043d\u0438 \u0437\u0430 \u0441\u0430\u043c\u043e\u043d\u0430\u0431\u043b\u044e\u0434\u0435\u043d\u0438\u0435, \u043f\u0440\u043e\u0438\u0437\u043b\u0438\u0437\u0430\u0449\u0438 \u043e\u0442 \u0442\u0435\u043b\u0435\u0441\u043d\u0438\u0442\u0435 \u0441\u044a\u0441\u0442\u043e\u044f\u043d\u0438\u044f. \u0422\u043e\u0437\u0438 \u0440\u0435\u0441\u0443\u0440\u0441 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430 \u0437\u0430 \u043e\u0431\u043e\u0433\u0430\u0442\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u043f\u0440\u043e\u0446\u0435\u0441\u0438\u0442\u0435 \u043d\u0430 \u0441\u0430\u043c\u043e\u0440\u0435\u0433\u0443\u043b\u0430\u0446\u0438\u044f \u0438 \u0437\u0430 <\/span><a href=\"https:\/\/practicalhealthpsychology.com\/2019\/01\/motivation-and-the-first-steps-toward-physical-activity\/\"><span style=\"font-weight: 400;\">\u043c\u043e\u0442\u0438\u0432\u0430\u0446\u0438\u044f<\/span><\/a><span style=\"font-weight: 400;\"> \u043d\u0430 \u0441\u0442\u0440\u0435\u043c\u0435\u0436\u0430 \u043a\u044a\u043c \u043f\u043e-\u0437\u0434\u0440\u0430\u0432\u043e\u0441\u043b\u043e\u0432\u043d\u0438 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u041f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0415\u0437\u0434\u0430\u0447\u0430 \u043d\u0430 \u0434\u043e\u0441\u0442\u044a\u043f \u043e\u0442 \u043f\u044a\u0440\u0432\u0430 \u0440\u044a\u043a\u0430 \u0434\u043e \u0442\u043e\u0432\u0430, \u043a\u043e\u0435\u0442\u043e \u043f\u0440\u0435\u0436\u0438\u0432\u044f\u0432\u0430 \u0421\u043b\u043e\u043d\u044a\u0442, \u0434\u0430\u0432\u0430 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442 \u043d\u0430 \u0445\u043e\u0440\u0430\u0442\u0430 \u0434\u0430 \u0441\u044a\u0437\u0434\u0430\u0432\u0430\u0442 \u0432\u0440\u044a\u0437\u043a\u0438 \u043c\u0435\u0436\u0434\u0443 \u0441\u0432\u043e\u0438\u0442\u0435 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0438 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438\u0442\u0435, \u0432\u044f\u0440\u0432\u0430\u043d\u0438\u044f\u0442\u0430 \u0438 \u0446\u0435\u043b\u0438\u0442\u0435 \u0441\u0438. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043a\u043e\u0433\u0430\u0442\u043e \u0442\u0438\u0447\u0430\u043c, \u043c\u043e\u0435\u0442\u043e \u0421\u043b\u043e\u043d\u0441\u043a\u043e \u0442\u044f\u043b\u043e \u043c\u0438 \u043a\u0430\u0437\u0432\u0430, \u0447\u0435 \u0441\u0435 \u0447\u0443\u0432\u0441\u0442\u0432\u0430\u043c \u0441\u0438\u043b\u0435\u043d \u0438 \u0435\u043d\u0435\u0440\u0433\u0438\u0447\u0435\u043d. \u0421\u043b\u0435\u0434 \u0442\u043e\u0432\u0430, \u043a\u043e\u0433\u0430\u0442\u043e \u0441\u0438 \u043f\u0440\u043e\u0432\u0435\u0440\u044f\u0432\u0430\u043c \u0441\u043c\u0430\u0440\u0442 \u0447\u0430\u0441\u043e\u0432\u043d\u0438\u043a\u0430 \u0441\u043b\u0435\u0434 \u0442\u0438\u0447\u0430\u043d\u0435, \u0432\u0438\u0436\u0434\u0430\u043c, \u0447\u0435 \u0441\u044a\u043c \u043d\u0430\u043f\u0440\u0430\u0432\u0438\u043b \u0441\u0432\u043e\u0438\u0442\u0435 10 000 \u043a\u0440\u0430\u0447\u043a\u0438 \u0437\u0430 \u0434\u0435\u043d\u044f. \u0412 \u0442\u043e\u0437\u0438 \u0441\u043b\u0443\u0447\u0430\u0439 \u043c\u043e\u044f\u0442 \u0415\u0437\u0434\u0430\u0447 \u0447\u0443\u0432\u0441\u0442\u0432\u0430 \u043a\u043e\u043d\u0442\u0440\u043e\u043b \u0432\u044a\u0440\u0445\u0443 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u044f\u0442\u0430, \u0442\u044a\u0439 \u043a\u0430\u0442\u043e \u0421\u043b\u043e\u043d\u044a\u0442 \u0438 \u0415\u0437\u0434\u0430\u0447\u044a\u0442 \u0441\u0430 \u0432 \u0441\u044a\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0435 \u0438 \u043c\u043e\u044f\u0442 \u0443\u043c \u043f\u0440\u0430\u0432\u0438 \u0432\u0440\u044a\u0437\u043a\u0430 \u043c\u0435\u0436\u0434\u0443 \u0447\u0443\u0432\u0441\u0442\u0432\u043e\u0442\u043e \u0437\u0430 \u0441\u0438\u043b\u0430 \u0438 \u0435\u043d\u0435\u0440\u0433\u0438\u0447\u043d\u043e\u0441\u0442 \u0438 \u043f\u0440\u0430\u0432\u0435\u043d\u0435\u0442\u043e \u043d\u0430 \u043f\u043e\u0432\u0435\u0447\u0435 \u043a\u0440\u0430\u0447\u043a\u0438. \u0422\u043e\u0432\u0430 \u0437\u0430\u0441\u0438\u043b\u0432\u0430 \u0446\u044f\u043b\u043e\u0441\u0442\u043d\u0438\u044f \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u0438 \u043c\u043e\u0434\u0435\u043b.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0421\u0432\u044a\u0440\u0437\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0434\u0430\u043d\u043d\u0438 \u043e\u0442 \u043f\u0440\u0435\u043d\u043e\u0441\u0438\u043c\u0438\u0442\u0435 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430 \u0441 \u0432\u044a\u0442\u0440\u0435\u0448\u043d\u0438\u0442\u0435 \u0441\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u0438 \u0438 \u0435\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u0438 \u0441\u044a\u0441\u0442\u043e\u044f\u043d\u0438\u044f \u043d\u0430 \u0445\u043e\u0440\u0430\u0442\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0438\u043c\u0430 \u0441\u043b\u0435\u0434\u043d\u0438\u0442\u0435 \u0435\u0444\u0435\u043a\u0442\u0438:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0415\u0437\u0434\u0430\u0447\u044a\u0442 \u0438 \u0421\u043b\u043e\u043d\u044a\u0442 \u0449\u0435 \u0431\u044a\u0434\u0430\u0442 \u0432 \u043f\u043e-\u0433\u043e\u043b\u044f\u043c\u043e \u0441\u044a\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0435 \u0438 \u0442\u043e\u0432\u0430 \u0449\u0435 \u0443\u043b\u0435\u0441\u043d\u0438 \u043f\u043e\u0434\u0434\u044a\u0440\u0436\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435\u0442\u043e.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u041a\u043e\u0433\u0430\u0442\u043e \u0415\u0437\u0434\u0430\u0447\u044a\u0442 \u0438 \u0421\u043b\u043e\u043d\u044a\u0442 \u043d\u0435 \u0441\u0430 \u0432 \u0441\u044a\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0435, \u0442\u043e\u0432\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u043f\u043e\u0434\u0442\u0438\u043a\u043d\u0435 \u0445\u043e\u0440\u0430\u0442\u0430 \u0434\u0430 \u043f\u0440\u0435\u043e\u0446\u0435\u043d\u044f\u0442 (\u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438\u0442\u0435 \u043e\u0442) \u0441\u0432\u043e\u0438\u0442\u0435 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u0438 \u043c\u043e\u0434\u0435\u043b\u0438.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0417\u0434\u0440\u0430\u0432\u043e\u0441\u043b\u043e\u0432\u043d\u0438\u0442\u0435 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u0441\u0442\u0430\u043d\u0430\u0442 \u043f\u043e-\u0438\u043d\u0442\u0435\u0440\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0438 (\u0442.\u0435. \u0442\u0435\u0437\u0438 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0441\u0442\u0430\u0432\u0430\u0442 \u0447\u0430\u0441\u0442 \u043e\u0442 \u0432\u0430\u0448\u0430\u0442\u0430 \u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442 \u0438 \u0441\u0435 \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u0430\u0442 \u0441 \u0442\u043e\u0432\u0430, \u043a\u043e\u0435\u0442\u043e \u0441\u0442\u0435 \u0438 \u043a\u043e\u0435\u0442\u043e \u043f\u0440\u0430\u0432\u0438\u0442\u0435).<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u0418\u043c\u0430\u0439\u043a\u0438 \u0442\u043e\u0432\u0430 \u043f\u0440\u0435\u0434\u0432\u0438\u0434, \u043e\u0442\u0433\u043e\u0432\u043e\u0440\u044a\u0442 \u043d\u0430 \u0432\u044a\u043f\u0440\u043e\u0441\u0430 \u043a\u0430\u043a \u0438 \u0437\u0430\u0449\u043e \u043f\u043e\u0434\u0434\u044a\u0440\u0436\u0430\u043c \u0442\u0438\u0447\u0430\u043d\u0435\u0442\u043e \u0441\u0438 \u0432 \u043f\u0440\u043e\u0434\u044a\u043b\u0436\u0435\u043d\u0438\u0435 \u043d\u0430 \u043f\u043e\u0432\u0435\u0447\u0435 \u043e\u0442 30 \u0433\u043e\u0434\u0438\u043d\u0438 \u0441\u0442\u0430\u0432\u0430 \u043f\u043e-\u044f\u0441\u0435\u043d: \u0442\u0438\u0447\u0430\u043c, \u0437\u0430\u0449\u043e\u0442\u043e \u0421\u043b\u043e\u043d\u044a\u0442 \u0438 \u0415\u0437\u0434\u0430\u0447\u044a\u0442 \u043c\u0438 \u0441\u0430 \u0432 \u0441\u044a\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0435 \u043f\u043e \u0432\u0440\u0435\u043c\u0435 \u043d\u0430 \u0442\u0438\u0447\u0430\u043d\u0435\u0442\u043e \u043c\u0438. \u041f\u043e\u0440\u0442\u0443\u0433\u0430\u043b\u0446\u0438\u0442\u0435 \u043a\u0430\u0437\u0432\u0430\u0442: \u201e\u041a\u043e\u0439\u0442\u043e \u0442\u0438\u0447\u0430 \u0437\u0430 \u0443\u0434\u043e\u0432\u043e\u043b\u0441\u0442\u0432\u0438\u0435, \u043d\u0435 \u0441\u0435 \u0443\u043c\u043e\u0440\u044f\u0432\u0430\u201c \u2013 \u0442.\u0435. \u043d\u0435\u0449\u0430\u0442\u0430, \u043a\u043e\u0438\u0442\u043e \u043e\u0431\u0438\u0447\u0430\u0448 \u0434\u0430 \u043f\u0440\u0430\u0432\u0438\u0448, \u043d\u0435 \u0442\u0435 \u0443\u043c\u043e\u0440\u044f\u0432\u0430\u0442. \u0417\u0430 \u043c\u0435\u043d \u0442\u043e\u0432\u0430 \u0435 \u043f\u0435\u0440\u0444\u0435\u043a\u0442\u0435\u043d \u043f\u0440\u0438\u043c\u0435\u0440 \u0437\u0430 \u0442\u043e\u0432\u0430 \u043a\u0430\u043a \u0432\u044a\u0442\u0440\u0435\u0448\u043d\u0430\u0442\u0430 \u043c\u043e\u0442\u0438\u0432\u0430\u0446\u0438\u044f \u0441\u0432\u044a\u0440\u0437\u0432\u0430 \u0421\u043b\u043e\u043d\u0430 \u0438 \u0415\u0437\u0434\u0430\u0447\u0430.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u041d\u0430\u0443\u0447\u043d\u0438\u0442\u0435 \u0434\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0441\u0442\u0432\u0430 \u0437\u0430 \u0442\u0430\u0437\u0438 \u0438\u0434\u0435\u044f \u0437\u0430\u0441\u0435\u0433\u0430 \u0441\u0430 \u043c\u0430\u043b\u043a\u043e (<\/span><a href=\"https:\/\/vimeo.com\/548617416\"><span style=\"font-weight: 400;\">\u043f\u043e\u0432\u0435\u0447\u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f<\/span><\/a><span style=\"font-weight: 400;\"> \u0442\u0443\u043a<\/span><span style=\"font-weight: 400;\"> \u0438 <\/span><a href=\"https:\/\/vimeo.com\/manage\/videos\/search\/NoHoW\"><span style=\"font-weight: 400;\">\u0442\u0443\u043a<\/span><\/a><span style=\"font-weight: 400;\">) \u2013 \u0438\u0437\u0441\u043b\u0435\u0434\u0432\u0430\u043d\u0438\u044f\u0442\u0430 \u0441\u0430 \u0432\u0441\u0435 \u043e\u0449\u0435 \u0432 \u0440\u0430\u043d\u0435\u043d \u0435\u0442\u0430\u043f. \u041d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u0438 \u0441\u0430 \u043f\u043e-\u0434\u043e\u0431\u0440\u0438 \u0441\u0435\u043d\u0437\u043e\u0440\u0438 \u0437\u0430 \u043f\u0440\u0435\u043d\u043e\u0441\u0438\u043c\u0438\u0442\u0435 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430, \u0430 \u0441\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435\u0442\u043e \u043d\u0430 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0442\u0430 \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0441\u0435 \u043e\u0441\u043d\u043e\u0432\u0430\u0432\u0430 \u043d\u0430 \u043d\u0430\u0443\u0447\u043d\u0438 \u0434\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0441\u0442\u0432\u0430. \u041f\u0440\u043e\u0435\u043a\u0442\u044a\u0442 NoHoW \u0435 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0435\u043d \u0441 \u043e\u0433\u043b\u0435\u0434 \u043d\u0430 \u0442\u0435\u0437\u0438 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u044f, \u043d\u043e \u0441\u0430 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u0438 \u043c\u043d\u043e\u0433\u043e \u043f\u043e\u0432\u0435\u0447\u0435 \u0438\u0437\u0441\u043b\u0435\u0434\u0432\u0430\u043d\u0438\u044f. \u0422\u0440\u044f\u0431\u0432\u0430 \u0441\u044a\u0449\u043e \u0434\u0430 \u0441\u043c\u0435 \u043d\u0430\u044f\u0441\u043d\u043e \u0441 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438\u0442\u0435, \u043f\u0440\u043e\u0438\u0437\u0442\u0438\u0447\u0430\u0449\u0438 \u043e\u0442 <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=HQxjDDeOELM\"><span style=\"font-weight: 400;\">APPtimism<\/span><\/a><span style=\"font-weight: 400;\"> (\u0430\u043f\u0442\u0438\u043c\u0438\u0437\u043c\u0430): \u043c\u043e\u0436\u0435 \u0434\u0430 \u043d\u0430\u043c\u0435\u0440\u0438\u0442\u0435 &#8220;\u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0437\u0430&#8230;&#8221; \u043f\u043e\u0447\u0442\u0438 \u0432\u0441\u0438\u0447\u043a\u043e, \u043d\u043e \u0442\u043e\u0432\u0430 \u043d\u0435 \u043e\u0437\u043d\u0430\u0447\u0430\u0432\u0430, \u0447\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435\u0442\u043e \u0449\u0435 \u0431\u044a\u0434\u0435 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e.<\/span><\/p>\n<p><b>\u041f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u043f\u0440\u0435\u043f\u043e\u0440\u044a\u043a\u0438<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0418\u043c\u0430\u0439\u0442\u0435 \u043f\u0440\u0435\u0434\u0432\u0438\u0434 \u0433\u043e\u0440\u0435\u0438\u0437\u0431\u0440\u043e\u0435\u043d\u0438\u0442\u0435 \u0444\u0430\u043a\u0442\u043e\u0440\u0438, \u043a\u043e\u0433\u0430\u0442\u043e \u043e\u0431\u043c\u0438\u0441\u043b\u044f\u0442\u0435 \u043a\u0430\u043a \u0434\u0430\u0434\u0435\u043d\u043e \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0438\u043b\u0438 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0430 \u0438\u043d\u0442\u0435\u0440\u0432\u0435\u043d\u0446\u0438\u044f \u0437\u0430 \u043f\u0440\u043e\u043c\u044f\u043d\u0430 \u043d\u0430 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435\u0442\u043e \u043c\u043e\u0436\u0435 \u0434\u0430 \u043f\u043e\u0432\u043b\u0438\u044f\u0435 \u043d\u0430 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435\u0442\u043e \u043c\u0435\u0436\u0434\u0443 \u0421\u043b\u043e\u043d\u0430 \u0438 \u0415\u0437\u0434\u0430\u0447\u0430 \u0437\u0430 \u043f\u043e\u0434\u0434\u044a\u0440\u0436\u0430\u043d\u0435 \u043d\u0430 \u0437\u0434\u0440\u0430\u0432\u043e\u0441\u043b\u043e\u0432\u043d\u043e \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435.<\/span><\/p>\n<p><b>\u0417\u0430\u043f\u043e\u0437\u043d\u0430\u0439\u0442\u0435 \u0441\u0435 \u0441 \u043d\u043e\u0432\u0438\u0442\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438<\/b><span style=\"font-weight: 400;\"> &#8211; \u0441\u043b\u0435\u0434\u0435\u0442\u0435 \u043d\u043e\u0432\u0438\u0442\u0435 \u043f\u0440\u0435\u043d\u043e\u0441\u0438\u043c\u0438 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430 \u0438 \u043d\u043e\u0432\u0430\u0442\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f. \u0421\u043b\u0435\u0434 \u0442\u043e\u0432\u0430 \u0441\u0435 \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u0430\u0439\u0442\u0435 \u0432\u044a\u0440\u0445\u0443 \u0442\u043e\u0432\u0430 \u043a\u0430\u043a\u0432\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0432\u0430\u0442 \u0434\u0430\u043d\u043d\u0438\u0442\u0435, \u043a\u043e\u0438\u0442\u043e \u0442\u0435\u0437\u0438 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430 \u0441\u044a\u0431\u0438\u0440\u0430\u0442, \u0438 \u043a\u0430\u043a \u0442\u0435 \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u043f\u043e\u043c\u043e\u0433\u043d\u0430\u0442 \u0437\u0430 \u043f\u043e\u0434\u0434\u044a\u0440\u0436\u0430\u043d\u0435 \u043d\u0430 \u0437\u0434\u0440\u0430\u0432\u043e\u0441\u043b\u043e\u0432\u043d\u0438 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f.<\/span><\/p>\n<p><b>\u041f\u043e\u0442\u044a\u0440\u0441\u0435\u0442\u0435 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430<\/b><span style=\"font-weight: 400;\"> &#8211; \u043a\u0430\u043a\u0432\u043e \u0435 \u043f\u0440\u043e\u043c\u0435\u043d\u043b\u0438\u0432\u043e\u0441\u0442 \u043d\u0430 \u0441\u044a\u0440\u0434\u0435\u0447\u043d\u0430 \u0447\u0435\u0441\u0442\u043e\u0442\u0430 (\u043f\u0443\u043b\u0441)? \u041a\u0430\u043a\u0432\u043e \u0435 \u043a\u0430\u0440\u0434\u0438\u043e\u0440\u0435\u0441\u043f\u0438\u0440\u0430\u0442\u043e\u0440\u0435\u043d \u0444\u0438\u0442\u043d\u0435\u0441? \u0415\u0437\u0434\u0430\u0447\u044a\u0442 \u043e\u0431\u0438\u0447\u0430 \u0434\u0430 \u0441\u0435 \u0447\u0443\u0432\u0441\u0442\u0432\u0430 \u043a\u043e\u043c\u043f\u0435\u0442\u0435\u043d\u0442\u0435\u043d; \u0442\u0435\u0437\u0438 \u0435\u043b\u0435\u043c\u0435\u043d\u0442\u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u043e\u0441\u0438\u0433\u0443\u0440\u044f\u0432\u0430\u0442 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430\u0442\u0430, \u043a\u044a\u043c \u043a\u043e\u044f\u0442\u043e \u043a\u043e\u043c\u043f\u0435\u0442\u0435\u043d\u0442\u043d\u043e\u0441\u0442\u0442\u0430 \u0441\u0435 \u0441\u0442\u0440\u0435\u043c\u0438. \u041f\u043e\u0432\u0435\u0447\u0435\u0442\u043e \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u043e\u0431\u044f\u0441\u043d\u044f\u0432\u0430\u0442 \u0442\u0435\u0437\u0438 \u043f\u043e\u043d\u044f\u0442\u0438\u044f, \u043f\u0440\u043e\u0441\u043b\u0435\u0434\u044f\u0432\u0430\u0442 \u0433\u0438 \u0438 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u044f\u0442 \u0434\u043e\u043f\u044a\u043b\u043d\u0438\u0442\u0435\u043b\u043d\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u0437\u0430 \u0442\u044f\u0445.<\/span><\/p>\n<p><b>\u041f\u043e\u0442\u044a\u0440\u0441\u0435\u0442\u0435 \u043f\u043e\u0434\u043a\u0440\u0435\u043f\u044f\u0449\u0430 \u0441\u0440\u0435\u0434\u0430, \u043a\u043e\u044f\u0442\u043e \u0435 \u0435\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u043e \u0431\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u0430.<\/b><span style=\"font-weight: 400;\"> \u0420\u0430\u0437\u0431\u0435\u0440\u0435\u0442\u0435 \u0434\u0430\u043b\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0442\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f\u0442\u0430 \u043e\u0442 \u043f\u0440\u0435\u043d\u043e\u0441\u0438\u043c\u0438\u0442\u0435 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430 \u0432 \u043f\u043e\u0434\u043a\u0440\u0435\u043f\u044f\u0449\u0430 \u0441\u0440\u0435\u0434\u0430, \u043a\u043e\u044f\u0442\u043e \u0435 \u043d\u0435\u043e\u0441\u044a\u0436\u0434\u0430\u0449\u0430, \u043d\u0430\u0441\u044a\u0440\u0447\u0430\u0432\u0430\u0449\u0430 \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u043d\u043e\u0442\u043e \u0432\u0437\u0438\u043c\u0430\u043d\u0435 \u043d\u0430 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0438 \u0432\u044a\u0442\u0440\u0435\u0448\u043d\u0430\u0442\u0430 \u043c\u043e\u0442\u0438\u0432\u0430\u0446\u0438\u044f. \u0412\u044a\u043f\u0440\u0435\u043a\u0438 \u0447\u0435 \u0434\u0430\u043d\u043d\u0438\u0442\u0435 \u043e\u0442 \u043f\u0440\u0435\u043d\u043e\u0441\u0438\u043c\u0438\u0442\u0435 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430 \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u0431\u044a\u0434\u0430\u0442 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043d\u0438 \u043a\u0430\u0442\u043e \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u043e \u043f\u0440\u0438 \u0441\u044a\u0440\u0435\u0432\u043d\u043e\u0432\u0430\u043d\u0438\u044f (\u043d\u0430\u043f\u0440. \u043c\u043e\u044f\u0442 \u043f\u0443\u043b\u0441 \u0435 \u043f\u043e-\u043d\u0438\u0441\u044a\u043a \u043e\u0442 \u0442\u0432\u043e\u044f), \u0440\u043e\u043b\u044f\u0442\u0430 \u043d\u0430 \u0441\u044a\u0441\u0442\u0435\u0437\u0430\u0442\u0435\u043b\u043d\u043e\u0441\u0442\u0442\u0430 \u043a\u0430\u0442\u043e \u0434\u0432\u0438\u0433\u0430\u0442\u0435\u043b \u043d\u0430 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435\u0442\u043e \u0435 \u043d\u0435\u044f\u0441\u043d\u0430 \u0438 \u0438\u043c\u0430 \u0433\u043e\u043b\u0435\u043c\u0438 \u0432\u0430\u0440\u0438\u0430\u0446\u0438\u0438 \u043c\u0435\u0436\u0434\u0443 \u043e\u0442\u0434\u0435\u043b\u043d\u0438\u0442\u0435 \u0445\u043e\u0440\u0430.<\/span><\/p>\n<p><b>\u0418\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f\u0442\u0430 \u0435 \u043d\u043e\u0436 \u0441 \u0434\u0432\u0435 \u043e\u0441\u0442\u0440\u0438\u0435\u0442\u0430<\/b><span style=\"font-weight: 400;\"> &#8211; \u0431\u044a\u0434\u0435\u0442\u0435 \u0431\u0434\u0438\u0442\u0435\u043b\u043d\u0438: \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f\u0442\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0434\u043e\u0432\u0435\u0434\u0435 \u0434\u043e \u043f\u0440\u0435\u043a\u043e\u043c\u0435\u0440\u043d\u0438 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f. \u0418\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0439\u0442\u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f\u0442\u0430 <\/span><a href=\"https:\/\/www.heart.org\/en\/news\/2019\/01\/02\/the-pros-and-cons-of-weighing-yourself-every-day\"><span style=\"font-weight: 400;\">\u043a\u0430\u0442\u043e<\/span><\/a><span style=\"font-weight: 400;\"> \u0440\u0435\u0441\u0443\u0440\u0441<\/span><span style=\"font-weight: 400;\">, \u0430 \u043d\u0435 \u043a\u0430\u0442\u043e \u0435\u0434\u0438\u043d\u0441\u0442\u0432\u0435\u043d \u0434\u0432\u0438\u0433\u0430\u0442\u0435\u043b \u043d\u0430 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435\u0442\u043e.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u041f\u0440\u0435\u0432\u043e\u0434: \u041d\u0435\u043b\u0438 \u041f\u0430\u0432\u043b\u043e\u0432\u0430 \u0438 \u0410\u043d\u043d\u0430 \u0410\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440\u043e\u0432\u0430-\u041a\u0430\u0440\u0430\u043c\u0430\u043d\u043e\u0432\u0430<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Ant\u00f3nio Labisa Palmeira, CIDEFES &#8211; Universidade Lus\u00f3fona, Portugal; ISBNPA Executive Director Long-term motivation for health-related behaviors can come from different sources. Behavioral scientists are still trying to work out how these sources fit together. 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