Does money really change everything? Using financial incentives and disincentives to change health behaviours

Posted Leave a commentPosted in Financial Incentives, Incentives

Dr Jean Adams, Centre for Diet & Activity Research, University of Cambridge Since October last year, by law, large retailers in England have been charging customers 5p (€0.06) for ‘single-use plastic carrier bags’ – those flimsy plastic bags you get from supermarkets to carry your groceries home. The money raised is donated by retailers to ‘good […]

Getting into the habit: Applying the science of habit-formation to the real-world

Posted Leave a commentPosted in Automaticity, Habit

By Benjamin Gardner, King’s College London What is a ‘habit’? Why do we eat popcorn while watching movies? The answer, for most, is that eating popcorn is a habitual response to watching movies. Psychologists define ‘habitual’ behaviours as actions that happen automatically, due to learned associations between situations (the movie theatre) and our responses to […]